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Lotus F1 Team Breaks World Record For Longest Truck Jump

Lotus F1 wasn't content to make just any commercial for their technology partner EMC Industries. It had to be one for the record books. The video released over the weekend shows a truck breaking the world record for longest jump ever completed by a truck. The stunt was obviously geared towards publicity, but while they were at it, they set a Guinness World Record for the longest truck jump at 83 feet, 7 inches. The previous record, according to Guinness, stood at 50 feet, 6 inches, and was set on MTV's Nitro Circus on November 17, 2008, by Gregg Godfrey at Rocky Mountain Raceway in Salt Lake City. That record stood for six years, but (as best we can tell) was set without the trailer attached, or the F1 car tracking underneath - which only makes this latest stunt that much more impressive. Stunt driver Mike Ryan planned the jump and drove the truck off the ramp and over fellow stunt driver Martin Ivanov as he sped underneath in a Lotus F1 race car. And just so you know no CGI was involved, EMC industries included a making of video on their website.

Lotus Emeya electric sedan revealed like a sleeker Eletre

The number of four-door models in the Lotus line has doubled with the reveal of the Emeya electric sedan. Not surprisingly, it looks very much like the Eletre SUV, just lower and sleeker. The yellow and black debut color just emphasizes that fact, too. What is a bit surprising is the surprising lack of concrete details on the car. We really do mean it when we say this looks like the Eletre. The Emeya utilizes almost the same lines at every point, from the pointy, angry nose to the curvy flanks. But on the whole, the lower height and less overall visual mass makes it a much more successful design. It also adopts the active grille shutters, diffuser and rear spoiler like the Eletre. One thing that does differentiate the exterior of the Emeya is the use of dual running lights on each end of the front fascia. The Emeya's interior again is a near carbon copy of the Eletre's. A single screen is the focal point with an angular dual-cowl dash board surrounding it. A small screen is nestled in the dash behind the steering wheel to provide basic driving information. Extensive use of leather and faux suede is featured throughout. Specifications on the Emeya are lacking detail. It will be available in a dual-motor all-wheel-drive configuration that can reach speeds topping 155 mph. The motors will also get it to 62 mph in a claimed 2.8 seconds. It can take advantage of 350-kW-capable fast chargers, as well. The whole car also rides on an adaptive air suspension. But actual horsepower, torque, battery capacity and much more haven't been given.  The Emeya will go into production sometime next year. Naturally, pricing hasn't been announced, either. Being smaller than the Eletre, it may end up being a bit less costly. Stay tuned for more of that information closer to production. Related video:

Why Lotus thinks its luxury EV game plan will succeed globally

  Luxury sports car and EV maker Lotus completed its SPAC merger last week in the U.S. and its stock was publicly traded for the first time on Friday. It’s an interesting turn of events for the Geely-backed automaker now known as Lotus Tech given the uncertain EV market, but one that may prove an exception to the struggles of other pure-play EV makers. Trading under the ticker LOT on the Nasdaq, Lotus Tech will focus on the higher end of the EV market with its Eletre SUV and Emeya sedan, which will not only be offered in the US but also in Europe and, more importantly, China. “What is most important here is that we are definitely going to more markets at the same time through more models and through more stores,” said Lotus Tech CFO Alexious Lee to Yahoo Finance from the Nasdaq market site. By the end of the year Lotus will have four vehicles in production, three of them EVs. “These four models are currently available in Asia Pacific and part of it is also available in UK and EU,” Lee said. “We're having the new [Eletre] SUV model coming into the U.S. in the third quarter of this year, so different markets have different strategies and different product offerings and different conditions." Lotus is able to go to market in a number of territories due to the backing of its majority owner, Chinese auto giant Geely. But it also raised a considerable amount of money through its SPAC merger. Lotus Tech said it raised more than $880 million in pre-closing and PIPE financing commitments, with a targeted valuation on listing day of nearly $7 billion. Lotus Tech also had an interesting partner with its SPAC merging, combining with L Catterton Asia Acquisition Corp (LCAA), which is backed by French luxury conglomerate LVMH. Lotus Eletre in Solar Yellow View 11 Photos As Lotus targets the luxury segment with its vehicles — the Eletre and Emeya will be playing in the $80,000 to $150,000 ballpark — having a partner like LVMH, with its deep connections and insights into the luxury consumer, could be hugely beneficial. “Now what is more important here is Anish Melwani, who is the CEO for LVMH North America, will be on the board of Lotus Tech,” Lee said.