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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus Type 132 electric crossover leaked in patent images

Lotus is preparing to merge into the mainstream by releasing an electric crossover called Type 132. While we won't see the model in the metal until late in March 2022, a series of images leaked out of a patent office have prematurely revealed its exterior design. Discovered by Motor1, the renderings appeared on the website for the Australian patent and trademark office, IP Australia. They're attributed to Wuhan Lotus Cars Co., which is the new division in charge of developing the company's so-called "premium lifestyle" models. What immediately stands out is that the Type 132 — a code-name that most likely won't appear on the production model — looks nothing like the current or past members of the Lotus range; it's not merely a reshaped Emira or a stretched Elise on silts. Its unusual proportions match what we've seen in earlier spy shots, and distinctive styling cues like the thin light bar that stretches across the hatch also appeared in official preview images released by Lotus. Fully electric, the Type 132 is characterized by a short front end fitted with angular headlights, a relatively long wheelbase, and a roof line that's low and rakish; it certainly tilts more towards sport than towards utility. At first glance, the overall design looks less pure than what we're used to seeing from Lotus, though we'll need to wait until the model makes its official debut to tell for sure. What's certain is that the people-hauler depicted in these images is completely different than the one that leaked out of a patent office in China in October 2017. Either what we saw nearly five years ago was something else entirely, or the British firm sent its design team back to the drawing board. We spot several interesting details in the patent images. Look closely, and you'll notice that the Type 132 is not fitted with conventional door mirrors; it features door-mounted cameras, like certain Audi models. And, check out that pod on the roof. While it's almost shaped like an air vent, this is not a car designed for the World Rally Championship. One possibility is that it's there to house the various sensors required to power a semi-autonomous driving system. Lotus is controlled by Geely, which also owns Volvo and Polestar, so it has access to a tremendous amount of technology. Lotus will introduce the Type 132 online on March 29, 2022, and production will begin shortly after in China.

Lotus F1 Team Breaks World Record For Longest Truck Jump

Lotus F1 wasn't content to make just any commercial for their technology partner EMC Industries. It had to be one for the record books. The video released over the weekend shows a truck breaking the world record for longest jump ever completed by a truck. The stunt was obviously geared towards publicity, but while they were at it, they set a Guinness World Record for the longest truck jump at 83 feet, 7 inches. The previous record, according to Guinness, stood at 50 feet, 6 inches, and was set on MTV's Nitro Circus on November 17, 2008, by Gregg Godfrey at Rocky Mountain Raceway in Salt Lake City. That record stood for six years, but (as best we can tell) was set without the trailer attached, or the F1 car tracking underneath - which only makes this latest stunt that much more impressive. Stunt driver Mike Ryan planned the jump and drove the truck off the ramp and over fellow stunt driver Martin Ivanov as he sped underneath in a Lotus F1 race car. And just so you know no CGI was involved, EMC industries included a making of video on their website.