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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

CNG-powered Chevy Sonic, Cruze headed your way

The value proposition for a Crazy Diamond Performance CNG ride was a little bit better before gas prices took a dive in the past month. Still, the Michigan-based company, which converts some of Chevrolet's compact vehicles to run on compressed natural gas, received approval late last month from the US Environmental Protection Agency (EPA) for two of its conversion models. And CNG is still pretty cheap. Crazy Diamond will start selling CNG versions of both the Chevrolet Cruze and Chevrolet Sonic. The startup will target fleet operators looking to cut both refueling costs and their carbon footprint. CNG can be found in much of the country in the low $2 range, while the average CO2 emissions are about 25 percent less than those of similar gas-powered vehicles. Average gas prices have tumbled by more than 30 cents a gallon in the last month, according to AAA, but they're still at close to $3. The two models will be able to go almost 300 miles on a full tank of CNG. Crazy Diamond said this summer that it would start selling converted a CNG-powered Cruze that delivers 130 horsepower for as low as $26,000. The turbocharged version goes for about $28,000. Take a look at Crazy Diamond Performance's celebratory press release below. Crazy Diamond Performance recieves EPA approval on its CNG Cruze and Sonic CDP receives EPA approval for its Mono-Fuel CNG Cruze and Sonic. Shelby Township, Michigan, October 30, 2014– Crazy Diamond Performance (CDP) receives EPA approval on its Mono-Fuel Compressed Natural Gas (CNG) Chevrolet Cruze and Chevrolet Sonic. Crazy Diamond Performance has received EPA approval on two new mono-fuel small passenger vehicles, the CNG Chevrolet Cruze and CNG Chevrolet Sonic. These new mono-fuel CNG platforms are the first of a series of small and fuel efficient vehicles coming from CDP, where cost, low emissions and reduced fuel consumption is important for not only fleet owners, but to the general public as well. "Soon to be available, are the 1.8L and 1.4L Cruze and Sonic CNG retrofit systems. These two vehicles represent a change in the status quo, with an OEM level integration of the fuel system and its components" states Michelle Fern, Executive Vice President CDP Inc. These vehicles provide flexibility for fleets looking to purchase a domestic small mono-fuel passenger sedan, but have not had an option until now. There are significant emissions benefits over its gasoline counterpart, with an average reduction in Carbon Dioxide (CO2) of 25%.

GM delaying additional Silverado EV and Sierra EV production to Q4 2025

This looks like more "Gotcha!" news about storms in the EV sector, but the word "additional" is key here. The Detroit News reported today that GM is pushing delaying production of the Chevrolet Silverado EV and GMC Sierra EV pickups at the Orion Assembly Plant to late 2025, about a year behind expectations. The Silverado EV Work Truck is already in production at GM's Factory Zero in Detroit, which won't change. Retail versions of the Silverado EV are still planned for production at Factory Zero before the end of this year, and the Sierra EV is expected to enter production at Factory Zero early next year. This new plan simply means GM won't add more production of those electric trucks at Orion.  GM builds the Chevrolet Bolt at Orion right now, assembly of that groundbreaking car to end this year. GM's original idea was to spend $4 billion to convert Orion to EV pickup production in time to get its two giant profit makers rolling down lines in early 2025. The move to late 2025 could mean the plant is out of commission for about two years. The facility's 1,261 employees are being offered spots in other plants, including Factory Zero.  The automaker gave several reasons for the move, a spokesperson telling The Detroit News the company wants "to better manage capital investment while aligning with evolving EV demand," and telling the Detroit Free Press, "We're looking at EV demand and the trendline for EVs is stabilizing. ... It is not rising as fast as originally forecasted." On top of that, engineers "have identified engineering improvements that we will implement to increase the profitability of our products." The spokesperson also made it clear that the delay has nothing to do with the UAW strike, now in its 32nd day.  Factory Zero's working up to a near-term production capacity of about 600,000 units annually, GM saying it wanted to get capacity to 1 million EVs annually by the end of 2025. At the moment, the site builds the Silverado EV Work Truck, the GMC Hummer EV pickup and SUV, and the Cruise Origin shuttles — not the Bolt taxis, the autonomous pods. The Detroit News reported GM sold 18 Silverado EV Work Trucks in Q3 this year, GM Authority says GMC Hummer EV production has ramped up to about 3,000 units per month, and Cruise Origin is still waiting on approval from the National Highway Safety Traffic Administration to mass-produce the autonomous shuttles because the shuttles need an exemption for not having steering wheels.