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Looking back at 84 years of BMW roadsters

Today BMW is a top player in the luxury vehicle market, but it wasn't always so. With origins as an airplane engine builder early in the 20th Century, it broke into the automotive industry when it bought Automobilwerk Eisenach in 1928. That German manufacturer was licensed to build the Austin Seven under the name Dixi DA-1, which could be had in a roadster body style. In 1929, BMW dropped the Dixi name, and by 1936, it was building a car it designed in-house, the 326 sedan. That was followed by the company's first roadster of its own design, the swoopy two-door 327 of 1937.
XCAR picks up there, and gives a history of BMW's iconic roadsters starting with the 327, ending with today's Z4, and covering everything in between - including the beautiful post-war 507 of 1957 and the funky, plastic-bodied 1989 Z1.
The video, which we've included below, is a good history lesson and a great chance to see a bunch of classic BMWs, spanning 84 years, all driven back to back within the safe confines of a racetrack. When you have a spare 20 minutes, go ahead and take some time to watch it.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW tests M Lap Timer App with M4 Coupe at Brands Hatch

The 2015 BMW M4 looks to include all the necessary ingredients to offer dynamite driving experience. It's an M car after all. But in today's constantly connected world, the experience of hurtling a car around a track isn't always enough.
We want data, and while there are some solid telemetry apps available for smartphones (notably Harry's GPS LapTimer), manufacturers have been a bit slower to develop their own dedicated mobile telemetry trackers for their performance cars. With the new M4, though, BMW is taking the plunge, allowing drivers to track their lap progress through a new app, creatively called the M Lap Timer.
To show off the program, BMW has recruited touring car racer Andy Priaulx to perform a fast lap in an M4 at the UK's Brands Hatch circuit. The accompanying video doesn't do much to show off the app in action. Rather, it give us a stylized look at the metrics as Priaulx hustles BMW's hottest 4 Series coupe around the circuit.