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Aston Martin reboots its EV offensive with Mercedes-Benz technology

Mercedes-Benz will provide Aston Martin the technology it needs to enter the electric car segment, according to the British firm's top executive. Its first battery-powered model is scheduled to arrive in 2025 at the earliest. As we've previously reported, Mercedes will increase its stake in Aston Martin to 20% by 2023. In exchange, it will grant the company access to its hybrid and electric powertrains. It's a win-win situation: On one hand, Mercedes can leverage the benefits of economies of scale. On the other hand, Aston Martin (which is far smaller) is able to access turn-key technology without spending an exorbitant amount of money on development. Executives are consequently rebooting Aston Martin's on-again, off-again electrification offensive. Its first electric model will be built using Mercedes-Benz-sourced technology when it goes on sale in 2025 or 2026, according to Automotive News Europe. Company boss Tobias Moers (who ran Mercedes-AMG until earlier in 2020) clarified the platform will come from Germany, but there's no word yet on whether the motor and the battery will, too. However, he confirmed plans to resurrect the Lagonda name on an electric-only sub-brand have been canceled. "Lagonda has a different purpose for the future. Electric-driven cars are supposed to be Aston Martins," he said. Hybrids are in the pipeline, too, including a gasoline-electric version of the high-riding DBX. Engineers were previously developing the technology in-house, but the project could end up in the automotive ash heap now that more Mercedes powertrains are in the picture. Moers affirmed he hasn't decided which route to take yet. "We are still working on that [hybrid drivetrain], but now we have alternatives. It's too early to say," he noted. Aston Martin will release the mid-engined Valhalla in 2021, and the plug-in hybrid DBX will begin rolling off the production line in 2023. Several new models will make their debut that year, Moers promised a "product firework," and it's reasonable to assume most will be available with some degree of electrification. He predicted every fourth or fifth car Aston Martin sells in 2024 will be electrified in one way or another. Green blues Aston Martin's path to electrification hasn't been smooth. In 2015, it joined forces with China-based LeEco to build an electric variant of the Rapide, but it was forced to finish the project on its own after its partner canceled the deal due to financial issues.

Patrick Stewart marks Beatles anniversary with a story about driving Paul's Aston Martin

Hollywood celebrated the 50th anniversary of The Beatles' Abbey Road album with a temporary zebra crosswalk and a speech from longtime fan and friend, actor Patrick Stewart.  Stewart unveiled a sign dedicated to the album at the event. And though he has gone on in life to race cars, he recalled a story (video below) about nervously driving Paul McCartney's Aston Martin when he was a 24-year-old. "We drove from Bristol to Bath and back. And all the way Paul kept saying, 'Come on put your foot down, overtake, overtake.' And all I could think was, 'If I killed Paul McCartney ...'" For Stewart, being able to call Paul and Ringo lifelong friends is still surreal. "I saw Paul and Ringo about six weeks ago, just by accident, by chance in a restaurant. And it is always whenever I meet Paul as though no time has passed at all. He has an immediacy of behavior, a spontaneous way of behaving which is remarkable." The Abbey Road album was released Sept. 26, 1969, and was the last one the group recorded together as a band. A special anniversary edition of the album has been released with new mixes and unreleased session recordings and demos. Celebrities Aston Martin beatles

Why you should run out and buy a vintage Aston Martin Lagonda right now

Aston Martin has a reputation for crafting some of the world's finest luxury GTs, and with a little help from James Bond, it has also become a quintessential British brand. While the company's models are known for combining speed and luxury, they certainly aren't recognized for being inexpensive. However, there might be a way to get the Aston badge and potentially make a little extra money if you ever decide to divest. Bloomberg suggests looking outside the mainstream by taking a closer look at the original wedge-shaped Lagonda (above). First shown in the mid '70s, the Lagonda looks like nothing else on the road before or since. Early models feature pop-up headlights and styling so sharp the sedan appears to be slicing through the air, even while sitting still. Later revisions softened the design slightly, and even Aston Martin's modern reinterpretation (inset) doesn't go as far as its predecessor. The interior is what really makes the Lagonda famous (or infamous), though. With instruments displayed on LEDs or CRT screens, depending on model, it's like the science fiction in there. Power is provided by a 5.3-liter V8 quoted at around 280 horsepower, according to Aston Martin. Unfortunately, the Lagonda's avant-garde styling and reputation for unreliability hasn't garnered much love for the super saloon over the years. Aston Martin only made 645 of them by the time production ended in 1989. The tide appears to be turning, though, and the sedan's value is rising strongly. According to Bloomberg, citing Hagerty, prices currently average about $44,000, up 61 percent since 2010, and the later, somewhat more reliable examples are up 85 percent. Perhaps those values are soaring because those lining up for the new Lagonda (a.k.a. Taraf) are looking for a historical counterpart to display alongside their next car. Head over to Bloomberg to get the full story on why it might be time to reconsider these once unloved four-door Astons.