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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin working on mid-engine Valkyrie ‘brother’ to rival McLaren P1

We know about the Aston Martin Valkyrie and the Valkyrie AMR Pro (pictured). And we know Aston Martin is planning a mid-engine rival for the Ferrari 488 and McLaren 720S. Now Autocar reports that the English luxury maker is working on yet another mid-engine model, a hypercar to outdo the McLaren P1 and Ferrari LaFerrari and stand up to the coming McLaren BP23. The newest addition to the small carmaker's grand plans is said to be known internally as "brother of the Valkyrie," and came about because of the sellout success of both the Valkyrie and Valkyrie AMR Pro. Both "brother of Valkyrie" and the 488 competitor are expected to use a carbon monococque with aluminum subframes. Both will use lessons from Aston Martin's tie-up with the Red Bull Formula 1 team, especially in packaging. Both are due to hit the market around 2021. And both will be products of the carmaker's Performance Design and Engineering Centre, a base of 130 engineers set up at Red Bull F1's Milton Keyes headquarters. However, the former car will fight in the GBP1M-plus price bracket ($1.4M-plus) where various manufacturers have made amazing hay with warp-speed daily drivers, and will be a limited edition "in order to add to its desirability." We remain in the dark on powertrains for both cars, but outsiders expect both to use a V8. When it comes to the "brother" car, Aston Martin's working relationship with Mercedes-AMG means it could tap the 4.0-liter V8 used by the DB11 and the Vantage. Apparently that engine can be wrung out to 800 horsepower with help from an ultimate EQ Boost setup. That still wouldn't be enough to compete in the segment, though, so the "brother" could become a demonstrator for Aston Martin's electric know-how — a rolling showcase that could turn its halo light on a potential electric sports car. Or perhaps there's another option that turns to Cosworth, the company helping develop the 1,000-hp 6.5-liter V12 in the Valkyrie. Aston Martin boss Andy Palmer wouldn't say much more about the junior supercar powertrain than, "In our portfolio today, we don't have an engine capable of giving us the output we require.

Aston Martin’s Valkyrie looks ready to melt ice in new photos

Aston Martin took to Instagram to release a trio of official images of its forthcoming Valkyrie hypercar bathed in a graduated, nose-to-tail ice blue color scheme befitting its mythological Nordic name and making it look sleek, fast and aggressive. Built from a partnership with Red Bull Racing, the Formula 1-inspired but road-legal car appears to have been further refined since we last saw comprehensive images of a prototype last year. CEO Andy Palmer last month tweeted a 20-second teaser clip to show off the high-revving, F1-like sound of its 6.5-liter V12 engine, which is loosely based on Cosworth's 2.4-liter V8 but rumored to hover above 1,000 horsepower, plus more from a kinetic energy recovery system working the front axle, making it likely the fastest street-legal production car. Taking inspiration from today's #F1 race cars, Aston Martin Valkyrie features a reclined 'feet up' position, ensuring the driver feels at one with the car for the ultimate drive experience #BeautifulToDrive #AstonMartin #AstonMartinValkyrie A post shared by Aston Martin (@astonmartinlagonda) on Nov 1, 2018 at 11:30am PDT The F1 influence is clear from the shot of the cabin, which is swathed in carbon fiber and where the seats are positioned in a reclined "feet up" position. It also features six-point harnesses for driver and passenger, and a steering wheel that will display all information for the driver. There are also two screens visible — one centered on the console, the other positioned near the door jamb, which is likely a camera-monitor replacement for side mirrors, meaning there's almost certainly a third screen on the driver's side that isn't visible in the photo. Motor 1 reports that the Valkyrie is in the final stages of simulation, with an actual car set to begin testing late this year or early in 2019, though the final version will likely weigh a bit more than its targeted 2,204 pounds. All 150 models have been sold out and are scheduled for delivery in 2019. A track-only Valkyrie AMR Pro said to make 1,100 hp and do a top speed of 225 mph is also planned for 2020. Related Video: Featured Gallery Aston Martin Valkyrie Image Credit: Aston Martin Aston Martin Coupe Luxury Racing Vehicles Performance supercar Red Bull Racing hypercar Aston Martin Valkyrie aston martin valkyrie amr pro