2009 Aston Martin Vantage on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin Valkyrie Spider loses roof, swaps doors, keeps the speed

The Aston Martin Valkyrie family has officially expanded to three models with the introduction of the Valkyrie Spider at Monterey Car Week. And as the name suggests, it's a convertible. The new roof required a few tweaks, but the car is still basically the same as the hardtop. The Valkyrie Spider's roof is a removable hardtop made of carbon fiber and featuring hinged polycarbonate windows on either side. This is to allow easier entry and exit with the roof in place. Also, because the roof is removable, the Spider couldn't have the gull-wing doors of the coupe. So Aston Martin reengineered it to have butterfly doors. A few other undisclosed aerodynamic changes were made, too. Though Aston Martin didn't say by how much, the company did say the Spider is a bit heavier than its closed counterpart. But owners are unlikely to really notice since they'll be working with the same 1,139 horsepower from the 6.5-liter V12. And really, even if the weight change were noticeable, it would probably be covered up by the fact that you'll be able to hear that engine much better. It's still extremely fast, capable of around 205 mph with the top off, and around 217 mph with the top in place. Aston will build 85 Valkyrie Spiders. No pricing or availability was given, and there's a distinct possibility all the examples have been sold already. The people who are lucky enough to get one should expect their cars to arrive in the second half of 2022. Related video:

GM says second recalled ignition switch was made in China

The defective ignition switch that led General Motors to recall an additional 3.4 million large sedans earlier this month was manufactured in China, according to a report filed with safety regulators obtained by Reuters. The switches can be knocked out of the run position, much like those affecting the Chevrolet Cobalt and other GM small cars, turning off the engine and safety systems like the airbags. Unlike GM's previous ignition switch recall, though, this latest issue will see dealers simply modify the key rather than replace the ignition switch outright, despite the fact that the switches were "slightly" below torque specifications. If what GM is claiming about this switch's origin is true, it'd mark the second high-profile recall of a part manufactured in China, following Aston Martin's (relatively) huge recall due to faulty accelerator arms in over 75 percent of the cars it had built since 2007. For what it's worth, from our perspective, the link between the Aston plastics and this GM switch seems just a bit too tenuous for us to put a lot of stock in GM's problems stemming from the location of its parts supplier, especially when the related investigation into its corporate culture has resulted in so many other culpable actors. Featured Gallery 2008 Buick Lucerne CXL Special Edition News Source: Reuters Recalls Aston Martin GM Safety supplier gm ignition switch recall gm safety ignition switch