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Jaguar turns down offers to join V8 Supercars, questions AMG, Volvo participation

Rumors have swirled in recent weeks that Jaguar may be the next manufacturer to join the V8 Supercars racing series, made popular in Australia but now well-known in other parts of the world as well. Sadly, Jag's participation is not to be. In fact, it would be "insane," according to Jaguar Land Rover Asia Pacific Managing Director David Blackhall, for it to accept either of the two offers it has received to bring Jaguar into V8 Supercars.
Not only is Jaguar not interested in entering V8 Supercars, says Blackhall, it also fails to understand the recent entries from AMG and Volvo. "I don't know what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest."
Judging by Blackhall's statements to motoring.com.au, after not-so-serious consideration, the automaker decided the monetary commitment it would take to compete for wins would be more than any potential exposure would be worth, despite the fact that Jaguar has a 5.0-liter V8 to go along with what would seem to be a tailor-made rear-wheel-drive chassis. For what it's worth, one offer would have had Jaguar putting its name across an engine made by someone else, an option that was flatly turned down.

Volvo to use Oz as test bed for more Polestar models?

We've already told you about the slightly more awesome version of the Volvo S60 that our friends Down Under can now get their hands on. And according to Aussie site Drive.com.au, Volvo may look to the land of Oz for future testing of new, Polestar-tuned, high-performance models.
Volvo has reportedly confirmed that this S60 Polestar run will be an exercise in testing the acceptance of the Swedish tuner's presence as a proper competitor for things like BMW's M division or Mercedes-Benz's AMG. (A tall order, for sure.) "The world is watching this exercise with much interest," Volvo Cars Australia boss, Matt Braid, told Drive.com.au.
Hans Baath, Polestar Managing Director, reportedly hinted that the tuning house had already begun work on a hotter version of the V40 hatchback, but the project was scrapped in order to get the S60 program rolling. If there's success to be found here, this smaller hot hatch could be revisited, as well as a more powerful version of the XC60 crossover.

Volvo demos autonomous self-parking car concept

A number of companies are developing autonomous vehicle technology - Google and Audi come to mind - but Volvo is applying its work in the area to a particular usage case: parking. The Swedish automaker has the technology up and running in a concept vehicle, which it says can be dropped off at the curb by its owner and left to its own devices to enter and navigate a car park, then find and park in an available parking spot. Volvo says the process can even be reversed when the owner is ready to go, with the car leaving the car park on its own to meet its key-holder again at the curb.
The vehicle first interacts with Vehicle 2 Infrastructure technology, which places transmitters in the road itself to inform the car (and driver) if the self-parking service is available. The driver then hops out, activates the Self Parking function on his or her smartphone and then leaves the car to do its work. The car uses sensors, all seemingly hidden from view (an advancement of its own in this field), to autonomously navigate the car park, which includes interacting and adjusting to other cars, people and objects.
The technology used here builds off of Volvo's other work in autonomous vehicle research, namely the Safe Road Trains for the Environment (SARTRE) project in which the company managed to create a train of four cars autonomously following a lead truck at speeds up 56 miles per hour. Volvo says the first application of its autonomous research in a production vehicle will happen at the end of 2014 with some level of autonomous steering available in the next-generation XC90. See the system in action by watching the video below.

Volvo joins Australia's V8 Supercars series [w/video]

It was just a rumor, but now it's official, mates: Volvo will be joining the V8 Supercars series in Australia with an official team for 2014. Volvo is partnering with Garry Rogers Motorsport and its own Polestar tuning firm to create Volvo Polestar Racing.
A V8 engine will be produced by the Swedish arm of the racing effort, and will be supplied to the Garry Rogers team, which will get the whole shebang ready for the track. The outfit will be running two V8 Supercars "based on the production S60 road car." Considering that the S60 uses a range of transversely mounted engines with four, five or six cylinders (powering either the front or all four wheels) while the new race car will employ a V8 sending about 650 horsepower to the rear wheels, make that very loosely based on the production S60...
Volvo claims this is the first factory-backed entry in the V8 Supercars series from a luxury brand. We should note, though, that Mercedes-Benz is represented in the series with an E-Class sedan, but that outfit isn't quite an official entry from the car's German parents. In any case, you're encouraged to watch the teaser video and read the press release below for all the details.

Volvo makes the XC60 disappear into art

For the last few years, Volvo has set up an art display in the Zurich, Switzerland central train station called the Volvo Art Session, allowing select artists - both established and up-and-coming - to create temporary exhibits with one of Volvo's products acting as the centerpiece. This year, six artists from across Europe converged in Zurich to turn a 2014 Volvo XC60 into a work of art.
Each started with a blank white canvas, creating a massive display in what Volvo says is one of the busiest covered public places in Europe, and after each was done, it was all erased for the next artists to come in and do his or her thing. While some made the XC60 a focal point in the art, others made the crossover seemingly disappear. We have a gallery of all six finished pieces, but if you want to see background of the artists or time-lapse videos of their works, head over to VolvoArtSessions.com. This site also shows the exhibits from the prior two years, and a press release can be found below.

Scratch that new crossover, Volvo teases ad campaign for XC60

If we were to paraphrase the opening lines of Kenneth Graeme's Wind in the Willows for our own purposes, we'd write, "Have you heard about Volvo? They never planned a new crossover at all. It was all a horrid low trick of theirs...." To be fair, though, we can't blame them for our own presumption. When the Swedish car company created a site called LeaveTheWorldBehind.com and teased a couple of videos for some kind of collaboration with Swedish House Mafia, we thought the crossover in one of the teasers pointed to a new vehicle on the way.
Turns out that's not the case. It really is 'just' a collaboration with the band on a music video for Swedish artist Lune's cover of their 2009 song, Leave the World Behind.
But there are Volvos in it, and you can watch it below and hear original song alongside. We've also included the press release with more details on why it all came together, and a behind-the-scenes video on the collabo. To paraphrase Forrest Gump, "That's all we have to say about that."

Volvo teases mysterious new small crossover

The image you see above is just about all we know of the new Volvo crossover that will be revealed at 8:30 pm Central European Time on May 17 (2:30 pm Eastern Standard Time). Volvo released three very short video teasers, all with the tagline "Leave The World Behind," all of which feature a member of the now-defunct band Swedish House Mafia - Axwell sits in a boat in the first, Sebastian Ingrosso walks toward cabin in the second and Steve Angello stares at the sea in a third.
A microsite, www.leavetheworldbehind.com, accompanies the teasers and it's been said that a short film by Lune will feature the band - Swedish Mafia had a hit in 2009 with the song Leave the World Behind. As for the vehicle, theories are that it could be something between the V40 Cross Country and XC60, the new XC90 or something else entirely. We don't have long to wait, and you can watch both teasers below.

Watch Polestar talk about the development of its super S60

Polestar is getting ready to deliver its first production car, the Volvo S60 Polestar. Letting the S60 stretch its legs, Polestar Racing driver Robert Dahlgren took the blue sedan from Barcelona, Spain to Jokkmokk, Sweden - stopping for wet-weather testing in Germany along the way.
Dahlgren narrates the journey of the "pilot project" that has 350 horsepower and around 368 pound-feet of torque, and will perhaps be the first in an era of hardcore Volvo production cars. It will go on sale in Australia this Summer, with other markets "under investigation." While we non-Aussies wait with fingers crossed, there's a video below to enjoy.

Volvo planning Golf rival, 'breathtaking' C60 coupe

Despite just having refreshed nearly its entire portfolio, Volvo is still in the middle of a big product offensive. Vehicles like the C30 hatchback and C70 convertible have been given the axe, but a brand-new platform is being developed in addition to the Scalable Platform Architecture (SPA) that will underpin larger vehicles. According to Automobile, this means some very interesting newcomers may be on tap for the brand.
Volvo, in collaboration with Geely, is said to be working on a new platform about the size of a Volkswagen Golf that will likely spawn both a sedan and hatchback. Automobile reports that while the automaker's new scalable architecture is quite flexible, it cannot be stretched (or rather, shrunk) to accommodate a smaller vehicle.
Instead, SPA will be used for the company's larger offerings, starting with the V40 on the small end. (Though to our eyes, the current V40 looks plenty Golf-sized to us.) A new XC40 is apparently in the works, as is an S90 flagship, and new versions of the XC60, XC90 and S60 will all be coming based on this new flexible architecture.

Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.