1995 Mazda Miata Mx-5, Monster Miata, 5.0l, 302, T-5 on 2040-cars

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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

The Miata gives me a new perspective on the world

The Miata: making everything a new experience and turning low-beam headlights into high-beams since 1989. That's what happens when you're basically sitting on the ground, something I've become intimately familiar with when driving our long-term 2016 MX-5 Club. I am not a tall person. Far from it. In most cars I drive, I crank the seat height up close to maximum as soon as I get in. That's easy in the Miata because there's no height adjustment at all. Couple that with the facts that the seat is thin and the car barely hovers off of the pavement, and my eyes end up sitting at the height of most car's exhaust systems. That results in a lot of examining other cars' bumpers in traffic. And one day recently, it almost led to me missing my exit from Interstate 94, part of the route I take every day to work. Everything just looks different from down here – it is quite literally a different point of view from what I'm used to. And then there's the issue of night driving. When you're this low down and stuck in traffic, the headlights of cars following look extremely bright (and incredibly close). They're not, of course, you're just lower than every other driver on the road so it seems like you're staring down high-beams in the rearview mirror. I still love the Miata. It's just not the best commuter vehicle, which should come as a surprise to precisely no one. But when a hole opens up in traffic, the Miata and I are the first to fill it. I just hope the other cars see me. Related Video: Mazda Long-Term Garage Convertible Lightweight Vehicles Performance

Next-gen Mazda3 teased in new video, should debut next month

Despite being one of the oldest vehicles in its class, the third-gen Mazda3 is still a favorite here at Autoblog. It's handsome, comfortable and one of the best-driving compacts around. While we had hoped to see a new Mazdaspeed3 hot hatch before this model expired, it seems that's not the case. Today, Mazda released a short teaser video showing a very brief glimpse of what appears to be a new hatchback. A caption says there's more to come next month. That leads us to believe we'll see the next Mazda3 in late November at or around the 2018 Los Angeles Auto Show. We don't know much about the new model, though it does look like the hatchback will carry over. That's no surprise given the Chevy Cruze, Honda Civic, Toyota Corolla, and Hyundai Elantra all offer five-door variants. You can include the hatch-only Volkswagen Golf on that list, too. The sedan is a given considering how popular the body style is in America. Expect the design to draw a lot from the Mazda Kai concept we saw last fall. It's harder to say what Mazda might stuff under the new 3's hood. Skyactiv-X would be great, but the compression-ignition gasoline engine likely won't be ready in time for the Mazda3's debut. That's a shame, as the engine shows a lot of promise and would be a good and unique feature for Mazda. Until the EV infrastructure improves and the associated costs go down, more efficient internal-combustion engines will still have a place in the market. Check out further info on the Skyactiv-X technology here, and stay tuned later next month for more news from Mazda. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Hatchback Sedan