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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

2014 Kia Forte sedan priced from $15,900*

During our recent First Drive of the 2014 Kia Forte sedan, Kia revealed many of the sedan's specs, but left out pricing and fuel economy for its all-new compact sedan. With the new Forte set to hit dealerships soon, Kia has announced the starting prices for the sedan's two initial trim levels and released the fuel economy for the EX trim level equipped with the bigger engine. Marking a slight $500 jump in price over the current 2013 model, the 2014 Forte sedan will have a starting MSRP of $15,900 (*not including a destination charge of $800).
This price is for the base LX sedan with the 148-horsepower, 1.8-liter inline-four paired to the manual gearbox, but buyers wanting an automatic transmission will have to pony up an extra $1,500. Some of the notable features standard on the LX include Bluetooth and heated, power-folding door mirrors.
Stepping up to the EX trim level will run $19,400, but it also brings the peppier 2.0-liter direct-injected four-cylinder producing 173 horsepower and returning 24 miles per gallon in the city, 36 mpg highway and a combined rating of 28 mpg; Kia says these are EPA estimates, but the EPA's website does not yet list the 2014 Forte. Kia is still holding out on fuel economy for the base engine.

2021 Kia K5 First Drive | Comfy, cool, but not quite king

Despite the sedan market continuing to lose market share to crossovers and SUVs every year, it’s still a segment that sells millions of units a year. ItÂ’s also one of the most hotly contested segments with strong offerings from Honda, Toyota and Mazda among others, which means itÂ’s hard to stand out. But the 2021 Kia K5 aims to do exactly that. It discards the long-running Optima nameplate for the model's Korean-market alphanumeric designation, and adopts the most dramatic styling Kia has ever used on a midsize sedan. Kia has coupled that with a stylish, quality interior, and a driving experience that is exceedingly comfortable. It's not particularly engaging to drive, which prevents it from being the segment's best, but itÂ’s a strong competitor thatÂ’s worth your consideration. Like the K5Â’s Optima predecessor, the K5 is mechanically related to the Hyundai Sonata, and shares powertrains with it. But this time, itÂ’s a bit choosier. The only engine available at launch is a 1.6-liter turbocharged four-cylinder making 180 horsepower and 195 pound-feet of torque coupled to an eight-speed automatic transmission. The Sonata's naturally aspirated four-cylinder is nowhere to be found. Fuel economy comes in at 27 mpg city, 37 mpg highway and 31 mpg combined for most trim levels, with the base LX basically getting 1 mpg better. 2021 Kia K5 GT-Line View 11 Photos The K5 will also offer all-wheel drive with this engine, again differing from the Hyundai. Later this year, a much more powerful 290-hp turbocharged 2.0-liter engine shared with the Sonata N-Line will be offered on the K5 GT. This version will be front-wheel-drive-only and get an eight-speed dual-clutch automatic instead of a traditional torque-converter unit. Kia is promising a 0-60 time of 5.8 seconds, which would be blisteringly quick for a family sedan. In the EX and GT-Line models we tested out, we found the standard engine had plenty of torque throughout the rev band, so it will comfortably haul you around, but never really excite. ItÂ’s mostly quiet, but pushing it hard will elicit some buzziness. The transmission is quite smooth and chooses gears well enough, but gear changes in manual mode are sluggish. Again, weÂ’re hoping the GT will liven things up a bit. Not being exciting is not necessarily a bad thing, though. It wonÂ’t be long before you discover that the K5Â’s advantage is its superb comfort.