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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Jaguar XJ50 Road Trip Review | Driving the XJ50's history

PARIS, France – It's motor show week in Paris, and Jaguar – which launched the original XJ here in 1968 – is indulging in a little nostalgia to celebrate the 50th anniversary that event. In the half century since, it's become the brand's definitive model – as the Wrangler is to Jeep and the 911 is to Porsche. This sexy, curvaceous and unashamedly sporty sedan set the template for generations of XJs. And to get to the show, I'm going to drive examples of each on a roadtrip from Jaguar's home in Coventry and onward to Paris, via Goodwood and Le Mans. There's new product to enjoy along the way, too, in the shape of the celebratory XJ50 trim level created to mark the anniversary. But this is really a chance to explore Jaguar's past, and how previous XJs will inform the company's future. Respecting traditions without being chained to them is a recurring theme in the XJ story and one Jaguar has, at times, struggled with. Nobody understands this better than design boss Ian Callum, who says the original XJ inspired his dream to one day design cars for Jaguar. When his moment came, however, the opposing pressures of nostalgia and innovation became apparent. He recalls seeing the clay models for the circa 2002 XJ, code named X350, styling for which had already been signed off when he started. "I asked 'this is the new one?' because, to me, it looked just like the old version," he says with characteristic bluntness. Callum's chance to truly reinvent the XJ finally came in 2009 with the current model, a car that jolted Jaguar and its customers out of their comfortable slumber. "It's nearly 10 years old now but I still think it looks good – I'm very proud of what we did with that car," he says. Professionally Callum is always looking ahead. Personally he's happy to indulge himself in what came before. He even brought his own XJC – the rare coupe version of the 70s XJ – to drive on the event. Sadly, the XJC didn't make it off the start line in England, but he's clearly enjoying the chance to immerse himself in XJ history. As am I. Given his appraisal of its retro looks, it's interesting to start in the X350. Here you encounter those aforementioned opposing forces: the forward-thinking aluminum construction (which inspired manufacturing techniques used by Jaguar to this day) and the staid styling. Like many of the heritage fleet examples here, this one is actually badged as a Daimler – to Jaguar what Maybach is to Mercedes.

Here's what a front-row seat looked like in 2014 Mille Miglia

From 1927 to 1957, the Mille Miglia was one of the great, romantic European road races of the golden era of motorsports. The cars were fast, beautiful and loud but also extremely dangerous and regularly claimed drivers' lives. After two fatal accidents in '57, the event finally had to reform and came back in 1977 as a historic rally held over the course of several days. That didn't make things boring, though, and Xcar found that out firsthand with a front-row seat to this year's race in a 2015 Jaguar F-Type R Coupe.
Xcar was actually following the Jaguar team this year that included Ian Callum and Jay Leno in an XK120, which we previously got a glimpse of when it was covered on Jay Leno's Garage. Where Leno focuses on a more personal story of competing, this one takes a more macro view. You really get an idea of how crazy the Mille Miglia still is, and while the F-Type is way too new to actually compete in the rally, it can still wear an event sticker and drive with the vintage racers.
One amazing fact about today's Mille Miglia is that if you're competing in the event, there are basically no rules. The roads are technically still open to traffic, but the police shut down intersections and provide a rolling roadblock. Xcar's F-Type alternated between following on the course with the classics and snipping off chunks of the route to watch the participants arrive at each stop. Check out the video to experience fantastic historic rally.