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Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

10 automakers sued over keyless ignitions

Keyless ignition has rapidly proliferated throughout the auto industry to become a fairly normal feature on new cars. It's supposed to offer the convenience of keeping the fob in your pocket and just pressing a button to drive away. However, ten major automakers are now being sued in US District Court over claims that the system is dangerous, Reuters reports. The suit alleges that people are forgetting to shut off the engine, and the lack of an idle timer is the cause for 13 deaths by carbon monoxide poisoning and multiple injuries. The suit currently includes 28 plaintiffs, according to Reuters, but the lawyers are asking for class-action status to potentially add many more. The case goes after a major swath of the industry, including BMW, Daimler, FCA, Ford, General Motors, Honda, Hyundai, Nissan, Toyota, and Volkswagen, plus their related brands like Acura, Infiniti, Mini, and Lexus. In all, over five million vehicles are affected. The assertion here is that people walk away from their vehicle without shutting it off because they believe the engine shuts off automatically. If parked in a garage, carbon monoxide can build up, leading to poisoning. The lawyers claim automakers know this is a problem and also cite 27 complaints to the National Highway Traffic Safety Administration about the issue, according to Reuters. The plaintiffs are asking for an automatic shut-off and damages from the companies. These concerns have come up before, though. Toyota previously faced a lawsuit over a carbon monoxide death after a woman accidentally left her Lexus running. Also earlier this year, GM recalled 64,186 examples of the 2011-2013 Chevrolet Volt because owners weren't shutting them off. The problem resulted in two injuries, and the company released a software update to limit the idling time.

The Ceiling Is the Roof: Hyundai Santa Fe Cabriolet opens a sky of possibilities

The Nissan CrossCabriolet might be a relic of the past, but its spirit continues to live on each and every time another manufacture builds a convertible SUV. It's a memory that just won't go away, no matter how much everybody tries. This time, it's Hyundai Australia that sent an out-of-the-blue reminder, showing off a chopped version of its new Santa Fe three-row utility vehicle. The totally revamped Santa Fe debuted earlier this year and is starting to hit public roads with a much more aggressive and stylized exterior. One feature not on the order sheets, however, is a convertible top. That's because this is a one-off project car that is not legal to drive on normal streets. This specific Santa Fe started its life as a pre-production ride used only for promotional purposes. The roof was removed for better access to take top-down photos of the interior, and this particular Santa Fe was set to be crushed at a later time. However, auto publication CarAdvice found out about the peculiarity and finessed Hyundai into offering a test drive on a private closed circuit. Any impressions are for naught, however, considering the vehicle is not headed for production, and this Santa Fe was not set up to be driven. That means the Land Rover Evoque remains the only drop-top high-top vehicle that is currently available for purchase. As a manufacturer that strictly makes utility vehicles, Land Rover is okay with creating SUVs with less practicality, like the convertible Evoque and the coupe-like Velar, to offer some variety. Or, for those feeling frisky, CrossCabriolets can easily be found for less than $20,000. The choice is yours. Related Video: