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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford Fiesta ST GRC Racecar is hungry for podiums in 2013

As we reported earlier, the Chicago showing of this plucky Ford Fiesta ST GRC racer points to bigger and brighter days for Global RallyCross. For the upcoming season, you can expect to see Ken Block and Tanner Foust both driving the Ford racecar, and if last season's results are any indication, you can anticipate quite a few podium appearances, as well.
The Fiesta seen here was built by the Swedes at OlsbergsMSE, and will be driven in anger by Foust in 2013. Modifications are, as you'd expect, extensive, and include an engine, exhaust and braking upgrades, a racing style short-throw shifter and a limited-slip differential. As you can see, the car has been fully stripped out and caged for maximum speed and safety, too.
Refresh your memories with the details of the car, in the press releases below. And if you head out to the Chicago Auto Show this year, don't forget to drop by the Ford stand to have a look.

Ford partnering with MIT, Stanford on autonomous vehicle research

Ask any car engineer what's the biggest variable in achieving fuel economy targets, and he'll tell you "the driver." If one human can't understand human driving behavior enough to be certain about an innocuous number like miles per gallon, how is an autonomous car supposed to figure out what hundreds of other drivers are going to do in the course of a day? Ford has enlisted the help of Stanford and the Massachusetts Institute of Technology to find out.
Starting with the automated Fusion Hybrid introduced in December, MIT will be developing algorithms that driverless cars can use to "predict actions of other vehicles and pedestrians" and objects within the three-dimensional map provided by its four LIDAR sensors.
The Stanford team will research how to extend the 'vision' of that LIDAR array beyond obstructions while driving, analogous to the way a driver uses the entire width of a lane to see what's ahead of a larger vehicle in front. Ford says it wants to "provide the vehicle with common sense" as part of its Blueprint for Mobility, preparing for an autonomous world from 2025 and beyond.