Lincoln Mark V 1978 on 2040-cars
Citrus Heights, California, United States
Body Type:Sedan
Engine:8 cylinders
Vehicle Title:Clear
Fuel Type:Gasoline
For Sale By:Private Seller
Used
Number of Cylinders: 8
Model: Mark Series
Year: 1978
Trim: 2 door
Warranty: Vehicle does NOT have an existing warranty
Drive Type: rear
Options: Cassette Player, Leather Seats
Mileage: 88,000
Power Options: Cruise Control, Power Locks, Power Windows, Power Seats
Sub Model: v
Exterior Color: Blue
Interior Color: Blue
Disability Equipped: No
every thing is original .Full box of old cassettes included, no bellet on AC compressor,system might be functional, no interior rips or damàges,exterior condition is good ,low miles ,runs and drives,no diliveri
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Lincoln Mark Series for Sale
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Auto blog
Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around
Mon, 30 Jun 2014Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.
Lincoln dons the Black Label
Mon, 17 Nov 2014
"We're really trying to simplify for the customer on their terms." - Paul Bucek
Lincoln is launching a Black Label service and customization program in December at 32 dealerships across the country in a bid to attract new and more upscale customers.
Lincoln needs a farewell address, not a new marketing plan
Tue, 09 Apr 2013
The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.
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