1985 Jaguar Xjs With Chevy V8 on 2040-cars

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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

2016 Jaguar F-Type R at Monticello | AutoblogVR

This week we indulged in a bit of fun. We took one of our favorite sports cars, the 2016 Jaguar F-Type to Monticello Motor Club north of New York. Senior Editor Greg Migliore selected the 550-horsepower R variant and pushed this Jag to the limit at one of North America's prettiest tracks. He reveled in the supercharged V8's power and sound as he embraced Monticello's curves and long straightaways. Meanwhile, Consumer Editor Jeremy Korzeniewski had a similar experience. Kind of. He lapped Monticello in the 2016 Land Rover Range Rover Sport SVR and then went off-roading at a challenging course nearby. It's the best of both worlds. He gets to soak in the blown V8 – but also gets to splatter a little mud. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Jaguar Land Rover Driving Off-Road Vehicles Videos VR Original Video virtual reality 360video

Junkyard Gem: 1984 Jaguar XJ6

The original Jaguar XJ first appeared in American showrooms for the 1969 model year, after an excruciatingly long development process that included a final-innings merger of Jaguar's parent company with a manufacturer of heavy-duty vehicles. And then Jaguar used that same basic platform for various iterations of the XJ until the last V12-engined cars hit the showrooms for 1992. Six-cylinder XJs switched to the new XJ40 platform for 1988, however, which makes today's Junkyard Gem one of the later Series 3 XJ6s to hit our roads. This one was in very nice condition when it arrived in this Denver self-service yard recently, so be prepared for pain if you're an XJ lover (no, not the other kind of XJ). Just over 100,000 miles on the odometer, which is just over 2,700 miles traveled for each year of this luxurious saloon's life on the road. Other than some damage that I'm nearly certain was caused by junkyard shoppers, the interior is just about perfect. Most of the upholstery looks new, the door panels are pristine, and the wood trim isn't cracked. The only obvious flaws are some cracks in the dash pad and a bit of fraying on some leather here and there. Of course, the sun's glare is a little harsher in the Western United States than it is in Coventry, so you must expect some interior damage. It lived in Texas for a while during the early 2000s. There's a University of Wisconsin sticker on the rear window, so this car may have done a few cross-country moves during its life. How much did it cost new? The MSRP was $31,100 for the 1984 XJ6, which comes to about $90,435 in 2022 dollars. I was driving a 1968 Mercury Cyclone that cost $200 in 1984 dollars when this Jag was new, and a new XJ6 seemed about as far out of reach to me as an intergalactic starship (though beater early-1970s XJ6s were well within my price range— if not my wrenching skill-set— at the time). Anyone who has heard "Dead Man's Curve" knows that you just don't mess with the curves on Sunset Boulevard or with a Jaguar straight-six (the XJ was in the early stages of development when the song came out, so the narrator of the classic teen-tragedy song wrecks his Sting Ray while racing an XKE). This one displaces 4.2 liters and made 176 horsepower when new. The V12-powered XJ-S coupe had 262 horses, but cost $34,700 ($100,900 today).