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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Martini Mustang is a 'what if moment' gone right

Feast your eyes on a masterpiece. This is Steve Strope's Ford Mustang in the classic fastback bodystyle, and as you'll notice, it sports the signature colors of Martini Racing, a livery that's as legendary as any Gulf Racing-styled car. But the red, white and blues of the Martini stripe down this Mustang's middle tell only a very small part of the story, in the latest video from Petrolicious.
What would you guess is under the hood? A 289-cubic-inch V8? Maybe a 302, or some absurd Ford crate engine? Maybe Strope went all Tokyo Drift - he's actually responsible for the "Hammer" Plymouth Satellite driven by Vin Diesel at the end of the movie - and found an RB26DETT to drop into the pony car? You'd be wrong on all counts.
This mad, mad man somehow finagled a Ford-Lotus engine from a 1966 Indianapolis 500 car into the Mustang's engine bay. Yes, a Mustang with an engine designed for a 160-mile-per-hour, open-wheel racecar. That's like someone in 40 years dropping McLaren's 2.4-liter V8 from the MP4-28 into a Scion FR-S. It'd just make a monster.

Ford Mustang 50th anniversary edition brings in $170k

Just the other day, we reported on the first Dodge Challenger SRT Hellcat selling for a whopping $825,000 at auction. But impressive as that sum was, the Challenger wasn't the only sought-after modern muscle car to cross the Barrett-Jackson auction block in Las Vegas this past weekend. So did this rare Ford Mustang.
The last of 1,964 special-edition 50 Years Limited Edition pony cars sold for a princely $170,000, with proceeds benefiting the Edith and Benson Ford Heart & Vascular Institute, a branch of the Henry Ford Health System.
The pony car in question is based on the 2015 Ford Mustang GT and upgrades with a performance package and nearly every option on the book, along with a unique appearance package to set it apart in celebration of the Mustang's 50th anniversary. It's available in two exclusive shades - Wimbledon white or Kona blue - with either a manual or automatic transmission. Only 1,964 highly symbolic examples were to be built, and this was the last of them.