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Rolls-Royce CEO says demand for luxury cars is recovering

LONDON — The chief executive of Rolls-Royce said demand for his company's luxury cars is rebounding, helped by sales in Asia, and he is optimistic about the outlook for next year after the coronavirus pandemic hit consumer confidence and closed dealerships. Torsten Muller-Otvos said the demand meant Rolls-Royce was the first car company to resume car production in the United Kingdom on May 4. "We see a very fruitful business now coming back from Asia, also Europe is coming back on track, the Americas just delivered an excellent July result and August result," the boss of the BMW-owned Rolls-Royce Motor Cars told Reuters. "I am quite optimistic looking into 2021, particularly on the back of a very strong order bank we have already on our books." Muller-Otvos said his company has no plans to move production out of the United Kingdom because of Brexit. "We are committed to Britain. I would even call us being part of the British industrial crown jewels," he said. "For that reason, Rolls-Royce belongs to Britain."

Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

Rolls-Royce's CEO shares his 3 favorite details of the Spectre EV

Rolls-Royce's first electric car, the $420,000 Spectre, has arrived. At a press event marking the EV's launch, the brand's CEO, Torsten Muller-Otvos told Insider he's proud of what Rolls-Royce has achieved in a big-picture sense — by transplanting the essential character of a Rolls into a vehicle with a completely novel powertrain and fuel source. But when asked about his absolute favorite parts of the new model, a few smaller, more subtle details sprang to mind.  Those taillights Rolls-Royce is renowned for painstakingly making sure every detail on a vehicle is as elegant as possible. Look closely at the Spectre's taillights and you'll notice they're single, uninterrupted parts, plunged into a smooth, uninterrupted body panel. Rolls-Royce says this sophisticated look is meant to evoke "islands in a lake." Most cars' taillights are broken up by a trunk lid, or butt up against a gap in the bodywork. That makes things easier, the brand's design director, Anders Warming, said. But the Spectre isn't most cars.  Achieving that look and making sure everything was water-tight took lots of engineering, Muller-Otvos said.  "The effort we've put into those rear lights to give them that shape and also more or less stick them into the body was quite something," he said. "We finally got there, and it works." A grille? On an EV? What's a Rolls-Royce without its iconic, upright grille? It's such a recognizable design element that Rolls-Royce decided to keep it for the Spectre, even though there's no radiator or engine up front. "I also love the detail of the Pantheon grille, because that was also something not in any way debatable," Muller-Otvos said. "You might argue you don't need a grille because there is no cooling air needed, but obviously this is such a signifier of our brand that we said it's unthinkable not to have one." Muller-Otvos said the company went to great lengths to adjust the grille's design so it would deflect air around the car and aid aerodynamics. In an EV, every bit of drag you can eliminate adds driving range.  A brake pedal with a new feature Every new Rolls has doors that electronically swing shut at the push of a button. The Spectre introduces a new feature that makes things even more effortless. Now all you need to do is hop in and press the brake pedal, and the driver's door closes automatically.  Read the original article on Business Insider