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Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

2016 Mazda MX-5 Miata First Drive [w/video]

Hypothetically speaking, if you blindfolded me, put me in the car pictured above, and told me to hit the road, it would have taken me maybe two minutes to figure out that I was driving the 2016 Mazda MX-5 Miata. There are just certain facets about Miata driving that have been baked into every generation of Mazda's roadster, and it makes for a symbiotic relationship between car and driver that's truly unique. Sure, I could rattle off a list of cars that come close to offering the same sort of experience, but they just can't quite capture the same intrinsic Miata magic. Mazda knows its Miata is an incredibly special machine. Listening to the company's engineers and designers talk about the development of this fourth-generation ND model is fascinating. The attention to detail is astonishing, and every single person involved in the Miata program knows that the most important goal is to keep this car as true to its predecessors' ethos as possible. It cannot just be a great convertible, or even a great Mazda – it has to be a great MX-5 Miata. But the company did not just want to improve upon the third-generation NC Miata, which has been around since 2006. They wanted to tie the ND Miata's roots back to the original NA from 1989. Back in '89, the Miata was a less-powerful, 1.6-liter model with 115 horsepower and 100 pound-feet of torque. Mazda's team said they are proud of every version of the MX-5, but it's this specific, first-generation model that the company calls the "most right" – the most true to the idea of what a Miata ought to be. So that's why, before being allowed to attack the winding roads of the Spanish countryside in the 2016 MX-5, Mazda wanted me to spend some time with a cherry example of the original NA Miata: a Mariner Blue darling that, even with some 239,000 kilometers on its clock, still felt absolutely impeccable from behind the wheel. Light, responsive, and perfectly balanced, it was the original embodiment of the harmony between driver and car that Mazda wanted in every Miata. Mazda executives said they felt the first Miata was also the right size. So they chopped off three inches on the ND compared with the NC, and put it on a wheelbase that's been reduced by six-tenths of an inch. In fact, these dimensions mean the new Miata is more than two inches shorter in length than the original, and only two-tenths of an inch taller. In this day and age of ever-expanding waistlines and footprints, it's a remarkable achievement.

Mazda's slick new CX-4 crossover is sadly only for China

Mazda just unveiled the CX-4 crossover at the Beijing Motor Show, introducing the sleek new crossover exclusively for the Chinese market. The CX-4 rides on the same wheelbase as the CX-5, and is just as wide. It even packs the same powertrain options: 2.0- or 2.5-liter inline fours from Mazda's Skyactiv-G series, mated to the same six-speed manual or automatic transmissions. It measures a little longer from bow to stern than the CX-5 (albeit shorter than the CX-7), but the key part here is that it's shorter in height – shorter even than the smaller CX-3 – thanks to its sleek coupe-like roofline. The resulting impediment to interior space may make little sense from a practical standpoint, but it sure does make it look good. Consider the CX-4, then, to bear a similar relationship to the CX-5 as the BMW X4 does to the X3, or the Coupe versions of the Mercedes GLC and GLE to their conventional counterparts – albeit with styling more similar to the Infiniti QX70, particularly at the back. The question is whether the US market is ready for a more budget-oriented five-door crossover coupe in the same way that it has embraced those more upscale offerings. Mazda doesn't seem to think so; at least not for the time being. For our part, looking at the CX-4, we're not so sure. What do you think? Related Video: Mazda Unleashes New Mazda CX-4 Crossover SUV - On display now at the Beijing Motor Show, sales in China start in June - HIROSHIMA, Japan—Mazda Motor Corporation has unveiled a new crossover SUV, the Mazda CX-4, at the Beijing Motor Show (Auto China 2016).*1 The latest edition to Mazda's new-generation lineup adopts SKYACTIV TECHNOLOGY and KODO—Soul of Motion design throughout and goes on sale in China in June. The CX-4 was made to exceed existing categories and stereotypes. The dynamic design is unmistakably KODO in form and the planted stance and sleek, coupe-like cabin combine to give the model an outstanding presence. Customers will appreciate the exceptional functionality and user-friendliness, including the ease of entering and exiting the vehicle and the flexible cargo space. With SUV-like ground clearance and Mazda's i-ACTIV AWD*2 all-wheel drive system, the CX-4 is ready to take on a wide range of road conditions and offers a combination of outstanding environmental and safety performance (Sustainable Zoom-Zoom) and a Jinba-ittai driving feel with excellent handling thanks to its low center of gravity.