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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM recalling 118K Colorado, Canyon pickups over missing hood latches

General Motors has announced a recall of 118,800 Chevrolet Colorado and GMC Canyon pickup trucks due to the possibility of secondary hood latches not being installed at the time of manufacture. The affected vehicles are from the 2010, 2011 and 2012 model years, all of which were built between November 9, 2009 and August 28, 2012.
According to the official National Highway Traffic Safety Administration report, these trucks fail to "comply with the requirements of Federal Motor Vehicle Safety Standard No. 113, 'Hood Latch System.' The hood may be missing the secondary hood latch." In other words, owners of these trucks could find their vehicles' hoods opening unexpectedly while driving.
The official recall campaign is expected to begin on January 17, 2013. Dealers will inspect the affected pickups and if a secondary hood latch is not present, one will be installed free of charge. Scroll down to read the official NHTSA report.

Final C6 Corvette built in Bowling Green

With all of the attention given to the 2014 Chevrolet Corvette Stingray lately, you could be forgiven for thinking that it's already well along in production, yet tooling up for the new C7 has only just begun. In fact, production of the outgoing C6 generation in Bowling Green, Kentucky just halted on Thursday.
As the C6 has aged, production numbers have predictably ebbed along with demand, but this year, the addition of the 427 and 60th anniversary models resulted in an uptick in vehicles built - this, despite a model year shortened by around 25 percent to accomodate the new model changeover. The final C6 Corvette ever, No. 13,466 built this year, was a white 427 Convertible destined for the General Motors Heritage Center museum. The car's 7.0-liter V8 heart was assembled by Corvette chief engineer Tadge Juechter himself.
In total, Bowling Green pushed out 215,100 C6 Corvettes over nine years. If you're still a C6 fan at heart and are hoping to get a good deal on a phase-out model, step lively - Chevrolet reportedly had about 6,100 unsold units, which Autoweek suggests is good for around five and a half months of supply at the model's current sales rates. Given that demand will likely slacken even further as the C7 draws closer, that should be a big enough stockpile to keep dealers satisfied until 2014 Stingrays begin showing up on their forecourts in December.