1972 Chevy Cheyenne Super 400 Pick Up on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

GM won't sell 2014 Chevrolet SS in Canada

Allow us to be the first to extend our condolences to our friends to the north. General Motors has announced the 2014 Chevrolet SS will not be available in Canada. The Globe and Mail reports the automaker has confirmed the high-performance sedan won't hit Canadian dealers, though GM hasn't offered up any reasoning as to why that is.
Buyers here in the US of A, meanwhile, can look forward to getting their hands on the 415-horspower, rear-wheel drive SS by late summer. Something tells us it won't be long after that before Canadian officials start seeing individually imported 6.2-liter V8 four-doors in their neighborhoods. Fortunately, Canadian buyers will still be able to take home the 2014 Chevrolet Corvette. The C7 bowed at the Canadian International Auto Show last week, reportedly drawing sizable crowds and interest.

GM says hybrid Corvette no laughing matter [w/poll]

When Mark Reuss was in LA recently, he sat down to have a few words with the scribes at the Los Angeles Times. When the issue of a hybrid Corvette came up, Reuss answered with "Don't laugh." The General Motors president is a complete fan of the possibility, calling it "attractive" and "really fun," believing it would improve GM expertise and that "people would love it."
Naturally, the president being supportive of an idea doesn't give indication that a hybrid Corvette is on the way. However, with supercars like the Porsche 918 Spyder and Ferrari LaFerrari giving hybrid tech a solid, if remote, place in the performance car world, the inexorable trickle-down of technology means we shouldn't be surprised if and when it does happen.
And now that we have that non-negative half-answer to a speculative question, it would be irresponsible for us not to commence rumormilling for the C8 Corvette. Taking Reuss at his word, the C8 will obviously be a hybrid with all-wheel-drive - the left side wheels driven with electric motors, the right side with the mid-mounted, four-cylinder diesel engine. With coefficient of drag of just .16, figure on a 0-to-60 mile-per-hour time of under 2 seconds and an all-electric range of something like 30 miles at top speed. Don't forget, folks, you read it here first.