1991 Chevy Caprice Station Wagon on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Tarantino's stolen Chevy Malibu from Pulp Fiction recovered after 19 years [w/video]

Quentin Tarantino fans will likely remember Vincent Vega's cherry 1964 Chevrolet Malibu Convertible in Pulp Fiction. In a movie drenched in automotive references, the Malibu is very nearly a character in and of itself, and it serves as the subject of Vega's soliloquy about the kind of man who vandalizes another's automobile. It also happened to be Tarantino's personal car when the film was shot, and was apparently stolen shortly after production wrapped. Now police have located the car some 19 years later.
As it turns out, the thieves cloned the vehicle identification number from another '64 Malibu and had the car registered under the new digits. It was then sold to an unsuspecting buyer. Police happened upon the duplicate VINs while investigating another potential theft. Right now, it's unclear whether Tarantino has taken possession of the Chevrolet, if it has remained in the possession of the fraud victim, or whether it's caught somewhere in the gears of justice. Either way, you can catch Vega's memorable thoughts on the car keying in the Pulp Fiction clip below. But consider yourself warned: the video contains explicit language as Not Safe For Work as it comes.

2015 Chevrolet Cruze spied on its home turf

The next Chevrolet Cruze isn't set to go into production for about another year, and we're just now seeing prototypes of the new compact running around here in the States. Not much more has been revealed since we saw the car blasting through the snow in Europe, but we can still clearly see new design elements like the larger grille, slimmer headlamps and redesigned taillamps.
Our spy photographers worked up a composite image of this Cruze prototype alongside the current model, and here, we can clearly see some big visual changes are in store for the new model. The 2015 Cruze's hood slopes downward more dramatically, the windshield is more heavily raked, and the roofline looks more fluid overall. The next-generation Cruze will ride on the new global Delta platform that will also underpin other General Motors vehicles like the Chevrolet Volt and Equinox.
As for what's under the hood, we expect the normal range of gasoline four-cylinder engines (both naturally aspirated and turbocharged), and the compact's new turbodiesel four should carry over, as well. Have a look at the full brace of spy photos in the gallery above.