68 Chevy Pick Up C10 Fully Restored, Brand New Everything, Rides Amazing, A/c on 2040-cars

Auto blog

GM execs fired over fraudulent India emissions testing

General Motors hadn't had a recall in India since 1995. That changed when it was discovered that certain employees were playing tricks with local emissions testing in order to ensure passing grades for engines. More than ten GM Powertrain employees in India and the US have been let go over the ensuing emissions flap, including Sam Winegarden, VP of global engine engineering, a man who has been with the company since 1969, leading development of some marquee powerplants.
According to Automotive News, an internal investigation revealed that employees "violated testing procedures," sometimes swapping specially prepared low-emissions engines during testing regimes for the Chevrolet Tavera SUV equipped with the 2.0-liter and 2.5-liter engines. Employees were also manipulating weights in order to get vehicles placed into different emissions categories. The discovery has led to GM recall the 114,000 Taveras produced over an eight-year period and halting their production and sale.
The Economic Times of India reports that the issue is due to "a faulty component." GM has developed a solution to the issue, and once it is validated in testing and approved by the Indian authorities, the recalled vehicles will be fixed at dealers and production will resume.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevrolet planning low-cost Corvette under Stingray?

If you're burnt out on musings about the Chevrolet Corvette, you'll want to go ahead and skip this post. Motor Trend reports General Motors is hard at work on a low-cost version of the seventh-generation sports car for 2015. Rumored to be called the Corvette Coupe, the car will forgo the Stingray and skip the 450-horsepower 6.2-liter V8 engine in favor of a 5.3-liter V8 with under 400 ponies. If you're keeping track, that's a shade of the same engine found behind the headlights of the 2014 Chevrolet Silverado and GMC Sierra.
The report also suggests the Coupe will receive a number of aesthetic tweaks to separate it from the Stingray, including different front and rear fascias as well as new front fenders and a rear diffuser. Motor Trend says the point of all this is to cut the car's price tag, which means we may see a Corvette on showroom floors for less than $50,000 if this car comes to fruition.