1978 Chevrolet C10 Custom Deluxe In Beautiful Shape With Low Miles on 2040-cars

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2015 Chevy Colorado gets its GearOn before Chicago

Complementing the Chevrolet Silverado Midnight Edition at the 2015 Chicago Auto Show is this, the 2015 Colorado GearOn Edition, which as the name might suggest, takes full advantage of the company's truck accessory catalog. Available on the volume LT trim and in both crew and extended cab varieties and with both the short and long-bed options, the GearOn Edition adds plenty of nifty extras designed to increase the truck's versatility and help accommodate bikes, kayaks and other outdoorsy items. The GearOn bars package, divider package and tie-down rings are supplemented an "EZ" lift and lower tailgate, side steps, gloss black 18-inch wheels, a body color grille, and blacked-out Chevy badges. And although it's not specifically called out in the attached press release, the paint on this special edition looks different than anything else in the truck's catalog. We dig it, especially with the black accents. Prices, meanwhile, start at $31,250, which is not even $1,200 more than a Colorado Extended Cab LT 4x4. We'll have more on the Colorado GearOn when it makes its debut later this week at the 2015 Chicago Auto Show, including live images to add to the pair of stocks distributed by Chevy. Until then, scroll down for the press release on the limited-edition truck. Chevy Colorado GearOn™ Edition Brings More Adventure Versatile accessories package maximizes cargo capability; enables more fun DETROIT – Chevrolet today introduced the 2015 Colorado GearOn™ Special Edition, which blends the capability of the all-new midsize pickup truck with the versatility of the GearOn accessory system – and additional popular features. It makes its public debut Feb. 13-22 at the Chicago Auto Show. The Colorado GearOn Special Edition goes on sale this spring with a starting price of $31,250. It's offered on LT models in extended or crew cab configurations, with the long or short cargo bed and available 4WD. "Chevrolet Colorado answers the call for customers who have passions of all types and the GearOn accessory system enables them to bring more adventure wherever they go," said Tony Johnson, Colorado marketing manager. "And with Colorado offering segment-leading efficiency and capabilities, it's a combination that maximizes adventure without compromise." The GearOn accessory system is designed for easy configuration with a multitude of mounting accessories for everything from bikes, kayaks, skis and stand-up paddle boards to a bed-mounted tent.

Chevy might've pulled out of NASCAR if it weren't for new Gen 6 car

We've been on the fence with NASCAR for some time now. On one hand, it's some of the closest racing anywhere in motorsports, with actual passing and door-handle-to-door-handle action as a matter of course. But on the other, it's become template racing - a personality-driven sport more about the drivers than any sort of loyalty to a particular automaker. The Car Of Tomorrow format really rammed that message home, with a racecar's identity coming down to little more than headlamp stickers slapped on the nose. That's not necessarily a bad thing in and of itself, but we've wondered for some time what's in it for the automakers, who pay big money to stay in a series that has had little increasingly little do with street car sales, let alone innovation.
Apparently General Motors was beginning to wonder the same thing. In a new ESPN report, Rick Hendrick, team owner of Hendrick Motorsports, suggests that GM would have seriously considered leaving NASCAR if it wasn't for the move away from the COT to the new Gen 6 racer. According to Hendrick, GM North America boss Mark Reuss spearheaded the charge away from the 2007 COT and toward a racecar with clearer automaker ties - cars like the new Chevrolet SS racer shown above. Learn more about the fight for a closer-to-production look in the ESPN story at the link.
Now, if we could just get more rear-wheel drive V8 coupes into showrooms....

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.