Audi S5 S5 on 2040-cars

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Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video:

Sunday Drive: From a mid-engine 'Vette to a restomod RV

Automotive enthusiasts are a diverse bunch. As proof, we present last week's top posts on Autoblog, starting with some really good spy photos of the upcoming mid-engine Chevrolet Corvette. Will it be sold alongside a classic front-engine 'Vette? We have no idea, but we can't wait to find out. Up next is a pickup truck. Can't get much further from a supercar, right? At least both the Corvette and the 2019 Ram 1500 – which will debut a radical new design that appears to eschew the mini big-rig look of past Rams in favor of something more refined – are both American. Decidedly not American? The Mercedes-Benz G-Class SUV. The boxy off-road 'ute looks a heck of a lot like the old one, which is probably a good thing, but we know it'll be fancier and more luxurious than ever before. Check out the leaked images below. Also hailing from Germany, but sharing absolutely nothing else in common at all, is the Audi A4 Allroad. We've been driving this all-wheel-drive wagon for a while now, and we like it quite a bit. And, last but not least, is a 1959 bus that's been converted into an RV. Like we said, y'all certainly are a diverse bunch. Mid-engine Corvette — our clearest pictures yet 2019 Ram 1500 shows its full face 2019 Mercedes-Benz G-Class revealed in leaked photos 2018 Audi A4 Allroad Drivers' Notes Review | Wagons still rule This Mercedes O 319 restomod camper van shames your VW Microbus Audi Chevrolet Mercedes-Benz RAM Truck Coupe Minivan/Van SUV Future Vehicles Luxury Off-Road Vehicles Special and Limited Editions Performance Supercars mid-engine corvette recap sunday drive

Audi TT most likely to breed crossover derivative

Audi has been rolling out successive concepts based on the new TT. Aside from the production coupe and convertible, we've seen the Shooting Brake concept in Detroit, the Offroad concept in Beijing and, most recently, the Sportback concept in Paris. The clear message is that Audi plans on actually producing more derivatives of its stylish two-door, but the question is which one will come first?
Speaking with Britain's Car magazine in Paris this past week, Audi technical chief Ulrich Hackenberg indicated that, while the decision has still yet to be made, the crossover is the most likely candidate.
Producing the TT Offroad concept - or something like it - would give Ingolstadt another addition to its growing crossover lineup that already includes the Q3, Q5 and Q7. Whether this would come in addition to or instead of the rumored Q1 and Q4 models remains to be seen, but crossovers have become increasingly popular and profitable for German automakers like Audi.