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2015 VW e-Golf gets cheaper Limited Editon, starts at $33,450*

Typically when an automaker announces a new limited edition of one of its models, it comes at a premium. Maybe the extra cost turns out to be worth it due to bundled options, but there's almost always a cost. But not with the new Volkswagen e-Golf Limited Edition. For this model, VW has gone the opposite direction by cutting equipment out of the electric hatchback and charging less for it. Compared to the SEL Premium model, the Limited Edition of the e-Golf drops the alloys in favor of 16-inch steel wheels, halogen headlights in place of LEDs, cloth upholstery instead of leatherette, and drops the heat-pump system. As a result, the e-Golf costs $2,000 less, priced at $33,450 (*before delivery) and available to lease for $229 per month. For that, you still get the electric motor with 199 pound-feet of torque, 24.2 kWh lithium-ion battery and 7.2 kW onboard charger and class-leading energy consumption. VOLKSWAGEN ANNOUNCES A NEW TRIM LINE FOR THE FULLY-ELECTRIC 2015 e-GOLF - e-Golf Limited Edition model goes on sale with a starting price of $33,450 - Drivetrain consists of 24.2 kWh lithium-ion battery and an electric motor with 199 pound-feet of torque; 7.2 kW onboard charger is standard - Standard fast charging capability allows up to 80 percent battery charge in 30 minutes - EPA estimated fuel economy rating of 116 combined MPGe puts e-Golf at top of the 2015 EPA Compact Size Class - A great value, with a host of features that include KESSY® Keyless access with push-button start, navigation system, LED Daytime Running Lights (DRL) with C-shaped light signature, and more Herndon, VA – Volkswagen of America, Inc., today, announced that a lower-priced version of the fully-electric 2015 Volkswagen e-Golf will go on sale at participating dealerships. The 2015 e-Golf Limited Edition is priced nearly $2,000 less than its SEL counterpart at $33,450, without compromising performance, quality, or versatility. The e-Golf Limited Edition is also available at a monthly lease price of $229, plus applicable fees. The e-Golf Limited Edition is built on the same sporty Modular Transverse Matrix (MQB) platform as the rest of the award-winning Golf family. It is powered by a compact electric motor and a 24.2 kWh lithium-ion battery (built in-house at the Volkswagen facility in Braunschweig, Germany), and offers 115 horsepower and class-leading torque of 199 pound feet.

VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.