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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

Cleanliness of Toyota Mirai fuel cell exhaust depends on air quality

Is the water vapor coming out of Toyota's first production fuel-cell vehicle drinkable? If you're driving through the Sierra Nevadas? Probably. Cruising through Beijing? Not so much. Toyota executive Seiji Mizuno discussed whether the water vapor emitted from the Toyota Mirai is safe enough to drink and, according to Automotive News, the short answer is "yes," since the slightly-acidic vapor has "fewer organic impurities" than milk. The catch, though, is that the vapor immediately gets mixed with the surrounding air. That means that there's always the chance that something funky gets mixed in with the air intake, especially if the Mirai's driving through a smog-infested city. That makes the idea of swigging off the tailpipe a slightly riskier venture, so it's best to keep that reusable bottle full of tap water handy. Toyota, which recently showed the Mirai off at the Los Angeles Auto Show, confirmed earlier this month that the Mirai would start sales in California in 2015 with lease rates starting at $499 a month. While the model's MSRP will be $57,500, federal and state incentives could bring that number to less than $45,000. Fewer than 200 Mirai vehicles will be available in the US by the end of next year.

Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.