Nav Heated Seats Harman/kardon Sound Backup Cam Tow Pkg Leather Alloy Sunroof on 2040-cars

Auto blog

Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes-Benz S-Class presentation leaked, debuting in May

WorldCarFans was reportedly sent what looks like a dealer presentation on the coming V222 series 2014 Mercedes-Benz S-Class. There have been hints for years as to the kinds of technology the world's best-selling large luxury sedan will contain, and it appears those hints had some foundation. To be shown in Germany on May 15 before a launch window that runs from September to November this year, the evolutionary design will be built of aluminum and steel, using that lighter material for the front end, roof and "detached body parts."
Among the new options buyers will be able to choose are the Rear Seat Package with rear seatbelt airbags and active buckles that extend, a Warmth and Comfort Package with heated seats front and back, heated armrests and side panels, and power rear seats with active ventilation and memory function. There's a chauffeur seating option that comes with 10-way adjustable rear seats, an extendable footrest and folding tables in the front seatbacks.
Blatant technology will be on display via two 12.3-inch screens, one for the dash cluster and one for the COMAND infotainment screen on the instrument panel. The third generation of Nightview Assist Plus will be able to detect animals as well as humans, and the next generation of Surround View will provide high-res views all around the car. A touchpad and a color head-up display will arrive in 2015. It will be the first Mercedes-Benz to utilize LED lighting everywhere, inside and outside the car.