2008 Lotus Elise on 2040-cars

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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Elise Time Attack could be most extreme Lotus yet

The Lotus Elise has given birth to some seriously fast and varied machinery. Aside from Lotus' own models like the Exige, 2-Eleven, 340R and Europa, electric vehicles like the Tesla Roadster, not to mention the never-released Dodge Circuit and Detroit Electric SP:01, are all based on the Elise's platform. As were/are the Melkus RS 2000, the Opel Speedster/Vauxhall VX220 and the Hennessey Venom GT. But this could be the most extreme use of the lightweight chassis yet.
This Series 1 Elise has been built by one performance-obsessed Brit with a single purpose: to compete in the UK's Time Attack championship. For those unfamiliar, Time Attack is something like a rally or a hillclimb event, only it takes place on a racing circuit. Each vehicle goes out on the track by itself and sets the best time it can, without needing to worry about other competitors until the finish line is crossed and it's the next racer's turn. That's what drove Lee to modify his Lotus so thoroughly, with more wings, diffusers, flaps and carbon fiber than a Boeing factory. Check it out in the video below.

Lotus offers Exige S Roadster for sale, but not in North America

The first thing you need to know is that this is the Lotus Exige S Roadster, unchanged from the Exige S even in price and officially the fastest convertible Lotus has ever made. The second thing you need to know is that if you live in the US, you won't be getting this car.
Now that that's out of the way, the lack of a roof, rear wing and front splitter help make it 22 pounds lighter than the coupe, coming in a 2,565 pounds, and the supercharged 3.5-liter V6 in this topless blossom discharges 345 horsepower and 295 pound-feet of torque. For historical comparison with a non-convertible, those numbers nearly match the 2004 Lotus Esprit V8 Final Run edition - which had twin Garrett turbochargers. Yet the Exige S gets from a stoplight to 60 miles per hour in 3.8 seconds, nearly a full second quicker than that Esprit. Fair play, though, the Esprit did weigh 3,040 pounds.
It will be fitted with a six-speed manual only, and cost 52,900 pounds ($79,667 US), 55,378 euros ($71,404 US) or 8,500,000 yen ($82,078 US), depending on where you live. Here in the US we'll be sticking with the track-only Exige V6 Cup and Cup R models. The press release below offers more on the fine points.