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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Recharge Wrap-up: Elio unveils E1A, Hyundai UK prices Ioniq

Russia could launch a hyperloop project as early as December 2016. Hyperloop One recently signed a memorandum of understanding with Summa Group to explore the possibility, but now, Moscow's Deputy Mayor and head of transport Maxim Liksutov says that the project will begin by the end of the year. "In the next few years we'll see a major breakthrough in the development of technologies which will facilitate our lives," says Liksutov, speaking at the Moscow Urban Forum. "Hopefully, hyperloop technology will be developed, and, as far as I know, the pilot project will be launched in December. We will see how the theory works in practice." Read more at Electrek, or learn more from RT. Hyundai has revealed specifications and pricing for the Ioniq EV and Hybrid for the UK. The Ioniq Hybrid SE will start at GBP19,995 (about $26,093 as of this writing), with the Hybrid Premium and Hybrid Premium SE starting at GBP21,795 ($28,442) and GBP23,595 ($30,791), respectively. The Ioniq Electric starts at GBP28,995 ($37,838) for the Premium trim level, placing it in competition with the Nissan Leaf, while the Premium SE starts at GBP30,795 ($40,187). The Ioiniq Electric should be also be eligible for a discount of GBP4,500 ($5,872) through the UK's Plug-in Car Grant. Hyundai will announce prices for the Ioniq Plug-In Hybrid before it goes on sale in 2017. The Ioniq Hybrid goes on sale on October 13, 2016, with the Ioniq Electric beginning a limited rollout before expanding sales to all UK dealerships in 2017. Read more at Electrek, or in the press release from Hyundai. India is launching a bus route fueled by 100-percent biodiesel. In an effort to help reduce air pollution (with the added benefit of saving on fuel costs), the Karnataka State Road Transport Corp. will operate the country's first all-biodiesel bus between the cities of Bangalore and Chennai. Last year, India's Union Ministry of Petroleum and Natural Gas removed its 20-percent biodiesel restriction on bus operators. Read more from Biofuels International. Elio Motors has built its first E-Series test vehicle, dubbed the E1A. Elio is touting the unveiling of its test car as a major milestone toward the launch of a fuel-efficient, three-wheeled production vehicle with a target price of $6,800.

Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.