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Hyundai shocks Korea with mid-engined Veloster concept

There are many things we love here at Autoblog, but one of the quirkiest is the mid-engined hot hatch, whether it's the Renaultsport Clio V6 or the Volkswagen GTI W12-650 concept. Unfortunately, we can never seem to get our hands on one - the former never having made the transatlantic journey and the latter remained strictly a concept. And now we've got one more to salivate over.
It's called, simply enough, the Veloster Midship concept, and Hyundai is unveiling it this week at the Busan Motor Show in South Korea. As you might have guessed, it's essentially a Veloster with the engine - a 2.0-liter Theta turbo four producing 296 horsepower - mounted behind the two seats. It's also got a lightweight aluminum suspension, a reinforced chassis and extreme aero to help that mid-mounted turbo engine do its thing.
The project was undertaken by the same team that developed the initial i20 WRC rally car, but unfortunately as Hyundai itself says in the press release below (released with the solitary image above), "The Midship is a concept only to explore possibilities for the Veloster chassis and is currently not related to any future production model." Which is a bit of a shame, but hardly a surprise.

Hyundai hydrogen fuel-cell SUV spied nearly naked

Back in August, Hyundai showed what seemed to be an extremely thinly veiled concept version of a hydrogen-powered crossover SUV at a special event in Seoul. Besides its showy gold paint and two-toned interior, it definitely looked like something that could roll down the production line with minimal effort. Well, judging by these spy photos, that looks like it'll be the case. Hyundai didn't even really bother to camouflage these test mules. The intricate taillight clusters carry over from the concept, as do the distinctive grille and Tesla-like extending door handles. Heck, even the wheels look to be exactly the same. And if we were to make a guess based on its proportions and size, this shares a lot with the Kia Nero. Featuring Hyundai's fourth-generation hydrogen fuel-cell technology, the FCEV (or whatever the compact crossover will eventually be called) features a 20 percent power increase over its Tucson hydrogen FCEV predecessor and is more capable in cold weather. The new FCEV will also have greater hydrogen capacity, featuring three tanks instead of two. (If you want to learn a little more about how hydrogen fuel cell vehicles work, our Honda Clarity first drive is a decent place to start.) The spy photographers didn't get a glimpse inside, but the "concept" back in August showcased a pretty production-looking cabin. If the exterior's any indication, it should look exactly like that. We've included pictures of that "concept" at the end of the gallery above so you can easily compare the "transformation." Expect the final product to be unveiled at CES in January. Related Video: Featured Gallery Hyundai FCEV Hydrogen SUV Spy Shots View 19 Photos Image Credit: KGP Photography Green Spy Photos CES Hyundai Crossover SUV Concept Cars Future Vehicles Hydrogen Cars fcev

Where is Hyundai's upscale Genesis brand going, and what is it, anyway?

"Genesis is the beginning, where everything sprung from. That's where the light is, and that's where we see ourselves." Manfred Fitzgerald. A genesis is an origin story, a new start. So when Hyundai had accomplished its original mission of achieving near parity with the top Japanese marques in the middle-class car market and decided to attempt to move upscale into the profitable luxury automotive sector a few years ago, it made some sense that this was the moniker it bestowed to its spinoff brand. "Genesis is the beginning, where everything sprung from," says Manfred Fitzgerald, the global brand chief. "That's where the light is, and that's where we see ourselves." But now that genesis has turned to germination. A pair of production sedans have been launched, the G80 and G90 luxo-barges. A smaller, 3 Series-fighting sedan, the G70, was previewed as a concept in last year's New York Auto Show. And now, last week in New York, the brand showed something in the all-important crossover category, the GV80. Powered by a hydrogen fuel cell, it's a look ahead at what Genesis' SUV line could be like, though the fuel-cell element faces hurdles. View 2 Photos "We have great resources with our brand partners in fuel-cell technology, so when it came to alternative propulsion, this was a natural," says Fitzgerald. "Not just for the US market, but looking at this globally, this is the best technology, but there are a lot of pain points to overcome, especially in terms of infrastructure." Genesis has promised us a handful more cars by 2020, including a coupe and another crossover. Expansion into additional vehicle realms ought to help flesh things out a bit. Though the brand can't really flesh things out any less. Only Maserati, Alfa Romeo, Smart, and Bentley sold fewer cars so far this year, and two of those brands are a century old and Italian, one is a century old and extremely exclusive, and the other is irrelevant in the United States. Given that company, where does that place Genesis? After a recent test drive in a G90, we have to say that we're not sure. The styling is acceptable, if a bit derivative and anodyne. The level of delight is quite lackluster. And the ride is cushy, quiet, and competent, but no better than a contemporary Buick. In a category in which excellence and exquisiteness are the point of entry, what does Genesis represent, what is its category-killing feature or component or capability? "We are known for being audacious.