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Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.

Honda previews S660 roadster ahead of Tokyo debut

Honda isn't known for making convertibles. In fact, legend has it that old man Soichiro banned them from his lineup - but then he also didn't approve of six-cylinder engines, either. There have been exceptions, like the Civic del Sol and S2000, and today Honda has revealed another.
Set to debut at the forthcoming Tokyo Motor Show in late November is the Honda S660 concept, a compact little roadster about which Honda is saying even less. It looks about the size of a Kei car, with a nameplate that suggests a 660cc engine, making it more of a revival for the 1990's Beat than the high-end S2000. And while there are some clear similarities with the EV-STER concept that debuted two years ago in Tokyo, the S660 looks closer to production-ready, with key features like an actual steering wheel.
Of course, whether the S660 makes production, and beyond that makes it off of the Japanese islands and across the Pacific to US showrooms, is another matter, but we could see something like this taking the fight to the Mazda MX-5 and even the Scion FR-S and Subaru BRZ if it did.

Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.