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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Submit your questions for Autoblog Podcast #324 LIVE!

We're set to record Autoblog Podcast #324 tonight, and our friend Peter Leung (a.k.a. BaronVonClutch), who writes about racing for Richland F1 is going to teach us how to love the vroom-vroom. Drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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Ford gets colorful with Mustang anniversary infographic

Preparing to celebrate its 50th birthday, the Ford Mustang has seen a lot of vehicle trends come and go, and this especially goes for paint colors. Using historical production data, Ford has managed to create an infographic dating back to 1967 that breaks down the three top Mustang colors for each year as well as calling out some of the more interesting trends and colors over the years.
Over its five generations, the Mustang has been offered in a seemingly endless rainbow - from Playboy Pink in '67 and color-changing Mystichrome on the 2004 Cobra - but the most popular has always been red, which is the color of choice for 21 percent of all Mustangs ever made. Almost every year since 1967, red has been among the top three colors for the Mustang, but other popular colors have included blue, white, brown and, most recently, black. There are even websites and registries available for people owning certain-color Mustangs.
As the all-new 2015 Mustang gets ready for its debut later this year, there's no telling what kind of exciting and/or wacky colors Ford has in store. Click on the image above to see the full infographic (choose the "large" option for optimal viewing), or check it out in a smaller size along with the press release posted below.