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1979 Dodge Lil Red Express At The Time The Lil Red Express Was Regulations Had Already Choked The Horsepower Out Of Muscle Cars ButLight Trucks Were Still Relatively Regulation Free. With Big Brother BearingDown On The Light Truck Market, Dodge Set Out To Create One Of America'sLast Factory Ready "hot Rods". Appearance-wise The Lil Red Truck Was Solid.Sporting Chrome Wheels Mounted On Fat Tires, A Bright Red Paint Job, DualExhaust Stacks, And Rakish Stance, The Lil Red Truck Had Very Little CommercialUse. In Other Words, If You Were Looking For A Fleet Truck, Forget It. If YouWere Looking For Attention, This Was The Truck. Under The Hood Lies A 360 C.u.In. Modified Police Engine Minus All The Smog Controls And Lean Burning PartsThat Cars Were Burdened With. Fresh Air Is Inhaled Through A Dual Snorkel AirCleaner And A Big Thermoquad Carb. Inside The Engine, All The Goodies Are InPlace To Push The Horsepower To Its Peak With A Thunderous Roar, The EngineExhales Through Twin 2.5" Chrome Exhaust Stacks Located Directly Behind The Cab.Lately, There Has Been A Resurgence Of Factory "hot Trucks" From The Worlds AutoMakers. However, The New-age Trucks Fall Short Of Capturing The Feel Of RawPower And The Unmistakable Exhaust Sound Of The Classic Lil Red Express. ThisLil Red Express Has Been Treated To A Beautiful Restoration With No DetailOverlooked. The Restoration Was Awarded With An Aaca National First Prize OverThe Winter. The Factory Ac Option Makes This Car A Pleasure To Drive AllSeasons. You Will Be Hard Pressed To Find Another Lil Red Express Finished ToThis Caliber In The World You Couldn't Restore It For This Price.
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Auto blogMon, 14 Oct 2013 14:58:00 EST
The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.
Not wanting to let Jeep get all of the SUV attention for the 2014 model year, Dodge is unveiling a refreshed version of its Durango at the New York Auto Show. Teased in this image, all we can really tell about the 2014 Dodge Durango is that it will be getting Dodge's "racetrack" taillights similar to the Charger and Dart.
The chrome or painted strip currently between the Durango's Zorro taillamps have been removed to allow for a full-width LED array with "DODGE" lettering displayed more prominently above the license plate pocket. Parent company Chrysler also promises that the updated Durango will add "several new class-exclusive features," but stops short of saying what those are. Earlier reports suggest that among the changes, buyers will be able to look forward to an eight-speed automatic gearbox, which ought to improve the three-row SUV's fuel efficiency.
Say what you want about the Dodge Durango, but ever since it came on the scene in 1998, it has occupied its own niche in the SUV market - not too small, not too big, tough, able, not always the best on the road and not always the best off-road. If it were a football player, it would be a tight-end that can block and catch. If it were a hamburger - a double burger with cheese and bacon, but not the Whopper.
As part of a mid-cycle upgrade for what was already a very capable SUV that Chrysler introduced in 2011, and built on the same platform as the Mercedes GL-Class and Jeep Grand Cherokee, the 2014 Durango has gotten some refinements worth noting that have cleaned up its tailoring and toned up its body and powerplant. The result is an SUV that shows itself to be a very good value in a category full of sticker prices that can run away faster than a kid who's been told he has to take ballroom dancing lessons.
Chrysler executives showing us the new Durango made a special point to reiterate that the Dodge brand is not going away, as has been rumored after the company took the Ram and Viper - the cream of the brand - out from under the Dodge umbrella. Turns out Dodge has been the brand attracting the most young people (who knew?) and has a younger average age buyer than Honda. The Dodge brand historically has also attracted buyers who aren't exactly Phi-Beta Cappa, which some companies worry about. Chrysler not so much. Dodge buyers tend to be more the working, high-school-educated, community-college-educated backbone of the work force in America. If they keep coming to Dodge, the Durango is a pretty good piece of hardware to save up for.