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5 things to know about the Aston Martin Lagonda SUV

Though Aston Martin unveiled its Lagonda Sedan first, we were told that the British ultra-luxury electric/autonomous spinoff brand's first production car would be an SUV. Today, at the 2019 Geneva Motor Show, they took the wraps off an All-Terrain Concept: a battery-powered, autonomous-ready, all-wheel-drive crossover intended to presage that vehicle. We walked around, and sat in, the vehicle with Aston Martin Lagonda chief creative officer and design studio head, Marek Reichman, who provided us with all sorts of interesting insights about this new vehicle, and brand, which is expected to bow in 2021. Here are five things we learned. It Has a Hood for a Reason "The sedan was the most extreme version of this new design language, derived from the proportion of not having to have an engine, exhaust, driveline, or gas tank. This new concept has more of a hood, but by no means a typical SUV profile -- the windshield starts above the front axle line. This is because in an all-terrain vehicle, in all-terrain mode when you're going through snow or rough road, you want to feel protected. You want to see something in front of you." It's Huge Inside "Because of the powertrain, it has more space inside than a Rolls-Royce Cullinan, which is fully a meter [more than 3 feet] longer. Luxury now is about time and space. I can't give you time, but I can give you space." It Has Radical Materials Inside "Just like we are unconstrained by tradition on the exterior, we are similarly unconstrained in the interior. We've used materials that define modern, contemporary luxury. Not like the traditional values of an English country manor. So on the seats we have cashmere. On the key we have Swarovski crystals. On the headliner we have alpaca. And on the door cards, we have silks. This car will be built in Wales and many of these materials come from Wales." It's Luxurious and Utilitarian "Design is about solving a problem. In this case, it's about solving for a customer who needs more practical applications. So we've made the interior flexible. The front seats rotate for a future autonomous mode. But you can get fixed seats up front and move the rear sheets forward to allow room for a third row. Or you can move both rear rows forward and have more room for cargo. It's a redefinition of uses rather than trying to fit something into the box of what an SUV can be." It's Trendy and Anti-Trend "A designer's job is to see if a trend is going to burn out quickly or be long term.

Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.

Force India: 'Door still open' for Aston Martin partnership

Force India says a partnership that would bring Aston Martin back to Formula 1 remains a possibility for the future, despite talks last year failing to produce a deal. The Silverstone-based outfit had hoped to tie up a partnership with the British sportscar manufacturer for 2016, but in the end the discussions fell through. However, while the matter is off the table for this year, Force India's COO Otmar Szafnauer says his outfit is still hoping that it can resurrect the idea and bring Aston Martin on board for 2017. "I don't think the answer is no," Szafnauer told Motorsport.com. "It was just for 2016 we won't be collaborating. But we will have further discussions later on with Aston to see if there is a possibility for future years." Rules key Szafnauer said that the talks with Aston Martin had been "serious", but thinks that key to completing an agreement will be in F1 delivering a platform of rules that entices the manufacturer in. "For 2017 there is still a possibility and the door is still open," he said. "We will reconvene again and see if there is any possibility for the future. "There were just some decision-making points that were unknown at that time. And they just needed more time to see what the sport was doing about the engine and some other things. "They need to have some of those answers before they can make that decision of entering Formula 1 or not. And only time would give them those answers." When asked if finalized 2017 regulations would be a help, he said: "Well, that's one of the things. "So when those 2017 regulations are sorted out, everybody knows and then people can make decisions like: 'Do I like them or not?' "But if you're trying to guess what those are, than people say: 'Oh, let me wait and see.' That is exactly one of the reasons. To understand what the regulations are going to be in 2017." Related Video: This article by Jonathan Noble originally appeared on Motorsport.com, the world's leader in auto racing news, photos and video.