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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

2015 Aston Martin V8 Vantage GT First Drive

Only one thing is going through my mind as I blast down the Autobahn at 170 miles per hour: If someone were to give me $100,000 today, I'd go buy a new Aston Martin V8 Vantage GT tomorrow. I know there are a dozen other choices out there – cars that are more powerful, quicker around a road circuit and much less expensive, but you can keep your Corvette, your 911, your F-Type, your GT-R and your top-spec pony cars. My money would go towards this entry-level Brit with the metallic green paint and bright-yellow race-inspired accents. Aston Martin has always crafted alluring – and expensive – automobiles. Yet this is the first time one of its offerings has come close to making sense to both the enthusiast's heart and to his or her accountant. It may sound absurd, but considering the GT's engineering, design, pedigree and hand-crafted execution, its $99,900 sticker price (plus $2,825 destination) makes it an absolute bargain. To experience the new V8 Vantage GT, a model sold as the N430 in other markets, the British automaker invited me to attend this year's grueling Nurburgring 24-hour race. Before I watched its race-prepared siblings lap the famed circuit for a full day (all four Vantage models that entered finished), I was handed the keys to my very own example – in Alloro green exterior paint with yellow club sport graphics – configured with a welcomed six-speed manual gearbox. Vantage is the smallest, lightest and most agile of the Aston Martin lineup, and it's been around for a good while already. As you'll likely recall, the Vantage is the smallest, lightest and most agile of the Aston Martin lineup, and it's been around for a good while already. First launched at the 2005 Geneva Motor Show, today the model is offered in Coupe and Roadster bodystyles with the buyer's choice of either a V8 or V12 powerplant. The coupe, like all of the automaker's production models, rides on its modular VH platform, a lightweight bonded aluminum and magnesium monocoque structure fitted with aluminum body panels for Vantage duty. Aston Martin is proud of its aerospace-like chassis, and it's historically been eager to promote its ability to offer its affluent clientele customized vehicles, with personalized upholsteries, colors and options – think of it like ordering a custom-tailored suit. But that exclusivity has previously come at a considerable price, starting at $121,225 (including destination) for its least-expensive V8 Vantage.

Drive an Aston Martin | The List #0568

Few cars can drum up feelings of intrigue like an Aston Martin. On this episode of The List, hosts Jessi Combs and Patrick McIntyre travel to England, the birthplace of Aston Martin, to drive the V12 Vanquish and learn more about this luxurious brand. From exploring narrow country roads to braving a rain storm on the track, we put this beautiful British sports car to the test. The 2016 V12 Vanquish is a sight to behold no matter the road, but there's something special about driving it around England. We visited the Aston Martin Works in Newport Pagnell, the site of an Aston factory from 1954 - 2007, to learn more about the brand's past. From the DB4 all the way to the Vanquish, the beauty of these hand-built machines has stayed consistent throughout their history. After admiring the classics, it was time to push the shiny new Vanquish to its limits on the track. Fighting through intermittent rain didn't make it easy. "Getting a little squirrelly for sure," said a visibly excited Patrick. "Too much. Way too much on that one." When it was Jessi's turn, her self-proclaimed lead foot actually led her to an interesting conclusion about the vehicle. Because of the subpar track conditions and because the car is in fact a grand tourer, Jessi actually makes that claim that "I think I'd rather have it out on the open road." Regardless of environment or driving conditions, it's certain that the Vanquish is an incredibly impressive machine. Perhaps most importantly, it helped us check "Drive An Aston Martin" off of our List. Click here to find more episodes of The List Click here to learn more about our hosts, Jessi and Patrick Aston Martin Luxury Performance Supercars The List Videos Original Video aston martin vanquish