2007 Toyota Tacoma on 2040-cars

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400-hp Toyota Hybrid-R Concept gets second teaser

Toyota has released a second teaser of its Hybrid-R Concept, along with an estimation of the show car's power output. Using technology that's "similar to that used by Toyota Racing's TS030 Hybrid race car," the concept is expected to deliver over 400 horsepower.
The press release also mentions that the new concept is based on a current production model. While it's difficult to tell from the sole teaser image of the car's body, rumors are flying that it's related to the Yaris. If that's the case, though, it's difficult to know what to make of this concept. The teaser image is quite dark, but we played around with the exposure and came up with an image that reveals more details about the new concept. Take a look at the related gallery, below, to see the high-exposure image. We'll find out for certain what the Hybrid-R is in a few weeks at the Frankfurt Motor Show. Let us know what you think Toyota's newest concept is in the comments.

Toyota FT-1 Concept presents a future we want to live in [w/videos]

Toyota has brought its A game to the 2014 Detroit Auto Show, showing off the striking FT-1 Concept. Short for "Future Toyota," the FT-1 is, we're imagining, the supposed Supra Concept we reported on early in December.
Penned by the Calty Design Research team, the FT-1 draws inspirations from the FT-HS and the Lexus LF-LC concepts from 2007 and 2012, respectively. We certainly see a bit of Lexus LF-A in the design, while there's more than a hint of Formula One in the FT-1's pointed nose.
"Our team was heavily influenced by Toyota's sports car past, especially Celica and Supra, and we sought to capture some of that history. It is an aggressive, track-focused sports car concept with a presence that has been amplified for shock and awe," said Alex Shen, Calty's Studio Chief Designer.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.