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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Final decision on Toyota/BMW sports car due by year end

BMW and Toyota signed a memorandum of understanding to share technology and build a sports car way back in 2012, and months later, they made that partnership official. This oft-rumored model from two auto industry titans still hasn't hit the road, and the time has come to make a final decision about its future. Thankfully, the model's fate is just a few months from being known. "By the end of the year we will approve whether or not we will make it," a Toyota spokesperson said about the sports car project, according to Automotive News Europe. "The whole study before that, on what kind of platform, on what kind of architecture, that's been progressing quite well. We haven't yet decided to give the green light to the project, but it's coming up." The collaboration is supposed to result in jointly developed fuel-cell tech, composites, and research into lithium-air batteries. Little is officially known about what Toyota and BMW are planning for the sports car project, but there are plenty of rumors about what's in store. Both automakers are supposed to get their own version of the vehicle. Some reports say the Japanese model will be the revival of the Supra, and the Bimmer-badged one might end up being a replacement for the Z4. The potential powertrains have been suggested as a German-sourced, turbocharged inline six with rear-wheel drive and a super-capacitor-powered plug-in hybrid with all-wheel drive.

Toyota rolls out new turbo engine on updated JDM Auris

Toyota may be among the leaders in hybrid powertains, but the Japanese auto giant knows there's more than one way to skin a proverbial cat – especially when it comes to green propulsion. To that end, it has announced a new series of downsized turbocharged engines. Leading the charge is 8NR-FTS, a new 1.2-liter turbocharged and direct-injected engine that uses a single-scroll turbocharger and a water-cooled exhaust manifold integrated into the cylinder head. The engine promises to deliver "responsive acceleration and maximum torque across a wide rpm range" combined with "drastically improved thermal and fuel efficiency." It features what Toyota calls D-4T technology – combining direct-injection with a turbocharger in a four-stroke engine – as well as continuously variable intake valve timing. The result is an engine that produces 114 horsepower and 136 pound-feet of torque from just 1,196 cubic centimeters of displacement. The engine is being rolled out initially on a redesigned version of the Auris hatchback (similar to the Scion iM we'll be getting Stateside) that's being introduced in Japan. In addition to the 1.2-liter turbo, the JDM Auris will also be available with a 1.5- and 1.8-liter engines. Buyers will also be able to choose between CVT and six-speed manual transmissions (the latter only available with the 1.8), in front- or all-wheel drive and in six trim levels – of which the 120T with the new 1.2 and CVT is the top. The refreshed Auris also benefits from revised sheetmetal, interior equipment and safety features. We're awaiting word back from Toyota on whether this new engine (or some derivative thereof) will be made available in North America, but in the meantime you can scope out all the details on both the engine and the new Auris in the press releases below and in the pair of high-resolution image galleries. Turbocharged Toyota Auris Goes on Sale in Japan Toyota City, Japan, April 6, 2015-The partially redesigned Toyota Auris, offering a newly developed turbo engine and a brand new safety package, went on sale in Japan today. Featuring significant interior and exterior changes, this latest redesign advances the Auris brand by building on the individuality and performance that has defined the model since its first generation. In addition, Toyota has combined the best of the model's new features by creating the high-end 120T grade. Across all grades, Toyota aims to sell 1,000 units per month in Japan.