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Will Toyota lose up to 70% of its workforce in TX relocation?

Toyota's decision to move its US headquarters from its longtime home in Torrance, CA, to Plano, TX, was one of the biggest stories in the automotive industry this spring. With several months since the announcement, more details about the plan have leaked out. It seems that pulling up stakes could mean an even larger shakeup in the Toyota workforce than first thought.
According to Automotive News, Toyota intends to hang onto around 50 percent of its workforce in the move to the Lone Star State. However, even that figure might be optimistic. According to an unnamed insider speaking to AN, there is a fear the actual number could be closer to 30 percent. For comparison, Nissan retained about 42 percent of its workers in its move from California to Tennessee.
The actual percentage making the move is a mystery because Toyota is still rewriting its job descriptions under a single set of guidelines. The changes affect benefits, bonuses and the reporting structure, according to Automotive News, and employees' reactions could play a big role in who decides to go. According to an unnamed worker speaking to AN, the wait is hurting morale. Some people are even applying at the nearby Honda headquarters.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

2014 Toyota Corolla details leaked

Toyota will launch the 2014 Corolla later this year, and thanks to the ever-leaky internet, a couple of key details about the new sedan have been revealed. Car and Driver was able to uncover these bits of information thanks to someone at a Toyota dealer in Kansas who has seen the car, as well as its order guide, though the dealer's site has since removed its original posting.
We got our first glimpse at the next-generation Corolla's design at the 2013 Detroit Auto Show, where Toyota unveiled the Furia concept, pictured above. Yes, it looks all sporty and aggressive, but fear not, appliance shoppers, C/D says that the production car should have a couple of Furia bits mixed in with a huge helping of Camry-inspired styling.
The 2014 Corolla will reportedly continue to use a 1.8-liter four-cylinder engine, though the mill has been massaged a bit, adding Toyota's Valvematic continuously variable valve timing. A four-speed automatic (yep!) will be offered in the base model, though the manual transmission now has six gears, and higher trim levels can be had with a CVT. Both engine output and fuel economy numbers should improve slightly over the 2013 model. Currently, the Corolla produces 132 horsepower and 128 pound-feet of torque, and achieves 27/34 miles per gallon (city/highway) with the five-speed manual 'box.