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FCA Apple Partnership, Geneva Motor Show Recap | Autoblog Minute

Greg Migliore recaps the week in automotive news, including a recap of the Best in Show from the 2016 Geneva Motor Show. Geneva Motor Show Porsche Autoblog Minute Videos Original Video FCA 2016 geneva motor show porsche 911 r 911 r

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Watch Larry Kosilla resurrect the finish of this barn-find 1966 Porsche 912

Larry Kosilla, the founder of the Ammo NYC line of car cleaning products, has his own show YouTube's Drive network - we saw his work before when he gave a Ferrari 288 GTO a two-day detailing job. On this episode, Kosilla gets called in to do his best with a 1966 Porsche 912, a car that was last registered in 1990 and recently found in a barn in Connecticut.
Among the expected dirt and cobwebs, the Irish Green Porsche is also covered what is assumed to be cat fur and "waste." The car is in such delicate condition, however, that Kosilla can't wash it for fear of getting more water in it than on it, so he has to steam and wipe the entire thing down before he begins the paint correction process. In addition to the thorough knowledge of his work and his ability to explain it simply, the episode is captioned with further information one of Porsche's popular but less regarded models, and how Kosilla does what he does.
You'll find a compelling 29 minute masterclass in the video below.