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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche moving all Boxster/Cayman production to Zuffenhausen

The Porsche Boxster and Cayman have been built at a variety of locations over the years. But in its latest announcement, the German automaker has revealed its intentions to bring production of its entry-level models back home to Stuttgart. The decision was announced today as part of a major investment program being undertaken by Porsche. Porsche intends to spend over ˆ1.1 billion (equivalent to over $1.2 billion at current exchange rates) to expand several of its facilities. Those include the factory at Zuffenhausen, the sales and marketing department at Ludwigsburg, and the famed R&D facility at Weissach – all of which would undergo upgrades and renovations by 2020. The biggest component of the wide-ranging plans, however, would ostensibly be the expansion of the Zuffenhausen assembly line. While the Panamera, Cayenne, and Macan are handled largely at a second facility in Leipzig, the 911 is built at the company's historic home at Zuffenhausen, on the outskirts of Stuttgart. The Boxster and Cayman are built there as well, but excess capacity has been outsourced to other facilities: first by Valmet in Sweden, and then at the former Karmann plant in Osnabruck, Germany. That additional off-site production, however, will come to an end starting in August 2016, both for the current models and their replacements. In addition to the expansion of the assembly plant, the Zuffenhausen site will also get a new body shop and engine production facility. In the process, Porsche has also ruled out laying off any workers until 2020. The entire proposal was announced by the company's Executive Board and the General Works Council that represents its employees, but still needs to be approved by the Supervisory Board. Related Video: Executive Board and the General Works Council sign agreement to secure locations Porsche is getting fit for the future: Further flexibilisation, a high level of investments and safeguarding of jobs Stuttgart. The Executive Board and the General Works Council of the Porsche AG have adopted a pioneering package of measures for the long-term safeguarding of the company locations. Porsche is to invest more than a billion euros in the expansion of its factories. The objective of the new agreement with the title "Fit for the Future" is also to boost the productivity, flexibility and efficiency of the company while maintaining the social standards for the employees.

Porsche releases new images of LMP1 racecar

Porsche has released another batch of images of its LMP1 competitor preparing for its debut season in 2014. This isn't the first we've seen of the new car, as June saw four images of the new racer undergoing testing. Where those images looked merely like someone taking pics during the test, the 11 new images seen above have all the hallmarks of highly polished PR shots.
That aside, the camo-covered cars still provide another look at what the new LMP1 car will look like when it arrives next season. The taillights follow the example set by Audi, by vertically mounting ultra-thin LEDs on the tips of the rear wing, while the LED headlights sport the four-prong look that Porsche has been pushing of late. Besides those two items, its difficult to make out many details due to the amount of camo.
Porsche's LMP1 effort will be focused on the FIA World Endurance Championship, which will see the revered brand return to the top flights of the 24 Hours Of Le Mans with F1 ace Mark Webber behind the wheel. As we've mentioned before, the German brand has set up a dedicated microsite that will cover its newest racer's progress.