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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Toyota tops Kelley Blue Book's Resale Value Awards

Kelley Blue Book announced its annual Best Resale Value Award winners, and we weren't too surprised to see the list dominated by Japanese automakers - mainly Toyota and Honda. KBB hands out the awards based on the projected residual value of mostly all 2013 model year vehicles, and Toyota skated home with a number of awards including 10 of the 22 overall categories and having five of its products in the top 10 for models with best resale value. KBB's Best Resale Value Awards were announced in the same week as the ALG Residual Value Awards, and there were many similarities between both lists, especially when it came to Toyota.
To come up with its winners, KBB measures depreciation over the first five years of ownership, and looks for the cars it expects to hold its value the best after this time; on average, the report says the 2013 model year vehicles will lose 61.8 percent of its value in five years. Of the 22 categories, 15 slots were filled by Toyota, Honda and Nissan products, while the Camaro and Porsche (Cayenne and Panamera) each took home a pair of awards. If Toyota has anything to be upset about in this list of cars, it's that categories for Hybrid/Alternative Energy Car and Electric Vehicle went to the Ford Fusion and Chevrolet Volt, respectively.
The overall top 10 models for the best resale value in 2013 are, in alphabetical order:

First all-electric Porsche will use Le Mans 919 Hybrid tech

Porsche has been testing and teasing all-electric vehicles for years, like the trio of experimental Boxsters in 2010 and a Pajun EV in 2015. Then came the Mission E, a gorgeous electric concept unveiled at the Frankfurt Motor Show late last year. Unlike previous test programs, this one was intended for the real world. Porsche is getting ready to ramp up its EV development, and has stated that its first all-electric vehicle, based on the Mission E, will arrive by 2020. For now, the future production version of the Mission E looks a lot like the Le Mans Prototype Porsche 919 Hybrid. Well, under the hood, anyway. Parts of the 800-volt powertrain in the Mission E are being used in the Le Mans prototype because, "The 919 served as the trial vehicle for the voltage level of future hybrid systems," Porsche says. During testing with the race car, Porsche says it is learning a lot about EV tech, including keeping the battery and electric motor cool and "extreme high-voltage" connectors. This news is not as exciting as a flashy new concept, but this is just the sort of thing that automakers need to do in the big transition from fossil fuels to electric drive. Related Video: Hybrid technology in the LMP1 Porsche 919 Hybrid Atlanta, Georgia. This weekend, the Le Mans Prototype Porsche 919 Hybrid has its only 2016 appearance in Germany. At the six-hour race to be held on the Grand Prix circuit of the Nurburgring, the fourth round of the FIA World Endurance Championship (WEC), the series' leader fights to defend its title. At the same time its mission is to revolutionize the technology of future sports cars. With the 919 Hybrid, Porsche has developed a new field of technology at racing speed. For the "Mission E", a fully electric road-going concept sports car unveiled in 2015, the designers adopted the 800-Volt technology from the prototype racer. Porsche has exhausted all possibilities in designing the two-time 24 Hours of Le Mans winner – especially in terms of the drive concept. It consists of a two-liter, V4 turbocharged gasoline engine – the most efficient combustion motor that Porsche has built up to now– and two different energy recovery systems. During braking, a generator at the front-axle converts the car's kinetic energy into electrical energy. In the split exhaust system, one turbine drives the turbocharger while another converts surplus energy into electrical energy.