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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Trans Am Depot teases 2014 GTO

Here comes the Judge. Court is in session. The verdict is in. How many more tired clichés can we come up with? It hardly seems to matter, because it's happening: Trans Am Depot has announced via the teaser video below that it is launching a 2014 GTO, complete with Carousel Red (bright orange, really) paint and full Judge badging.
The car is based on Trans Am Depot's 6T9 Goat, which, in case you don't get the reverential references, is meant to mimic the look of the 1969 Pontiac GTO. As with the company's other cars -including the 2013 Hurst Edition Trans Am we recently drove - the GTO will be based on the current Chevy Camaro, which means two doors, V8 engines and rear-wheel drive, just like the muscle cars of days past.
As for actual details of what's under the 2014 GTO's hood, we're completely left hanging. We'd expect some sort of power adder (turbo, supercharger or possibly some other form of a highly massaged version of the Camaro's V8), and we certainly know that GM has any number of hi-po crate engines to choose from.

Vitruvian Energy crowdfunding to make EEB, a trashy biofuel

When sewage is treated at a wastewater treatment facility, biosolids are the byproduct. After being separated from the water, biosolids are usually sent to a landfill or incinerated. That doesn't mean that they're without value, however. Vitruvian Energy has created a process to make a usable fuel out of this human waste product, and while the source is pretty gross, it is undeniably abundant, and the results are much cleaner. EEB can be made for less than $4 a gallon. In a process that Vitruvian Energy claims is energy efficient, biosolids are femented and introduced to a type of bacteria to create PHA plastic. Reacting the PHA with ethanol creates the ethyl-3-ethoxybutyrate (EEB) biofuel. Vitruvian says EEB can be blended up to 20 percent with gasoline or diesel without any engine modifications. This lowers the carbon footprint of the fuel it's blended into, and serves to oxygenate diesel, leading to fewer harmful emissions. EEB can also be made using other organic waste products, such as corn stover, rice straw and distillers grains. EEB can be made for less than $4 a gallon and isn't subject to the maddening market fluctuations and international politics of fossil fuels. Furthermore, EEB's carbon footprint is 70 percent less than that of fossil fuels. Vitruvian also sees potential for EEB to be used on its own to power vehicles or burned to produce electricity for the grid. So far, Vitruvian Energy has used grants from the California Energy Commission and National Science Foundation to develop EEB, and has tested the fuel in a Pontiac Solstice at Oak Ridge National Laboratory. Now, Vitruvian is wants to test EEB on a larger scale in the real world in order to prove EEB's viability to interested parties in the wastewater treatment industry. In an Indiegogo crowdfunding campaign, Vitruvian Energy hopes to raise $200,000 to build a prototype EEB production line and to run a test vehicle for a year on an EEB-diesel blend on the streets of Seattle. Donors can score some interesting perks such as shirts and bumper stickers that say "Get Clean with Poopaline." Learn more about EEB in the video and press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.