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Mitsubishi Concept GR-HEV brings diesel hybrid efficiency to the pickup game

Mitsubishi unveiled its Concept GR-HEV at the 2013 Geneva Motor Show. Branded a "Sport Utility Hybrid Truck," the concept mates a 2.5-liter clean diesel engine with a front-mounted electric motor for a more efficient one-ton pickup. Complete with an automatic transmission mated to a full-time four-wheel-drive system, the GR-HEV is designed to make hybrid technology attractive to buyers beyond the traditional compact car market. Mitsubishi says the vehicle's drivetrain is good for CO2 emissions of 149 grams per kilometer. For comparison's sake, the global 2012 Ford Ranger emits 264 g/km when equipped with the 3.2-liter turbo-diesel engine and a six-speed manual transmission.
Designed to be both more simple and less expensive than electric, plug-in hybrid or standard hybrid work vehicles, the GR-HEV would theoretically yield both the instant torque of a hybrid and the range of a traditional diesel. You can take a closer look at a full press release below for more information.

Mitsubishi's crossover plan: New model coming to Geneva, Outlander PHEV finally on the way

Mitsubishi announced last night that it will be concentrating on crossovers for the foreseeable future (which includes leaving the Lancer behind). That future starts at this year's Geneva show, where the company will reveal a completely new small crossover. This new vehicle, the name of which Mitsubishi didn't reveal, is planned to reach dealers in early spring of 2018. It will feature a new version of Mitsubishi's All Wheel Control (AWC) all-wheel drive and a new turbocharged engine that we're told was designed completely in-house. We expect the new crossover to share cues with recent Mitsubishi concepts, including the eX Concept and Ground Tourer, since Mitsubishi's general manager of design strategy Kazuo Yano said they will set the tone for future Mitsubishis. Don Swearingen, executive vice president and COO of Mitsubishi in North America, said this new vehicle is the "best vehicle Mitsubishi has ever produced." That may not be the tallest order given the automaker's recent models, but it's definitely a good goal. As for the size of this new crossover, it will probably be comparable to the current Outlander Sport. The plan is that the Outlander Sport and Outlander will be changing sizes in the coming years. The former will shrink and the latter will grow, leaving space in the middle for the new small crossover. There will be an awkward overlapping period, though, since we're told both Outlander flavors are scheduled for a mild refresh sometime next year that won't include size changes. The resized Outlander models will come sometime after that refresh. (If we're lucky, one will get a new name to reduce confusion, especially with a new model sitting between them.) Speaking of Outlanders, we now know when we will finally get the Outlander PHEV, a variant that has been promised and re-promised for years now. A Mitsubishi PR representative said that the plug-in hybrid crossover will be on sale in the US sometime in the next fiscal year. (For reference, Mitsubishi's current fiscal year ends this March.) Swearingen said it will also make its official debut later this year. So after many, many delays, the US will finally see Mitsubishi's plug-in crossover. We'll see if it's as big a sales success here as it is in Europe. Related Video: Featured Gallery Mitsubishi eX Concept: Tokyo 2015 View 9 Photos Green Geneva Motor Show Mitsubishi Crossover Economy Cars Hybrid 2017 Detroit Auto Show

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.