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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

2015 Mercedes-AMG C63 S Review

"It's about great cars on great roads." The late David E. Davis, Jr., said this of Winding Road when he took the reins as editor-in-chief in 2006. Our mission at that magazine was to not just review cars, but to describe the emotional experience of piloting brilliant machines down beautiful roads. "The art of driving," per David E. This all comes flooding back into my mind as I pull out of a Shell station onto Angeles Crest Highway, just south of the 210 freeway in La Canada Flintridge, CA. I'm in the 2015 Mercedes-AMG C63 S. I've got a full tank of fuel, the whole day to myself, and I'm staring down one of the finest driving roads in the country. Prior to this moment, I spent two days bombing around the greater Los Angeles area in this sinister-looking C63 S. This car is a villain, and looks appropriately so in black paint with the $750 AMG Exterior Night Styling pack. The C-Class as a whole is far more upscale in this latest generation, with its long hood, cab-rearward design, and short rear deck. "Baby S-Class" is not an exaggeration. Thankfully, the addition of AMG bits don't detract from the new C's more premium aura. Where a BMW M3 just looks like a brash 3 Series, the C63 is more like a C400 with a trick up its sleeve. The 4.0-liter V8 is an exceptional engine. Start the engine, and there's no question you're blessed with the power of AMG. Any worries I had about the new, twin-turbocharged, 4.0-liter V8 not providing enough aural delight are gone, especially with the $1,250 AMG Performance Exhaust. At start-up there's a low, burbly sound quality, typical of a V8. At full throttle, it's loud, angry, and passionate. I will always miss the naturally aspirated, 6.2-liter M156 V8 from the last C63, not only for its noise, but for its character. That said, I eagerly welcome Mercedes' new turbocharged techniques. The 4.0-liter V8 is an exceptional engine. In C63 S guise, the M178 lump makes 503 horsepower and 516 pound-feet of torque, the latter of which comes on in full force as low as 1,750 rpm. That's a ton of power for the 3,935-pound C63. But it never feels like there's too much to handle. Power comes on progressively, and when I mash the throttle on a straight stretch of pavement, the car is composed and controlled. And quick. Seriously quick. Zero-to-sixty-in-under-four-seconds quick. The balance between viciousness and grace is perfectly met in this new C63.

Does Alex Rodriguez' Mercedes dealership have a PR problem?

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.