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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Smart brand might be doomed

Reports are painting a less than rosy picture of the Smart brand's future. The Daimler-owned carmaker is going fully electric in 2020, but that might not be enough to keep it alive for long. Inside sources, quoted by Automobile Magazine, are saying Renault is likely to pull out of the partnership that created the current Smart ForTwo/Renault Twingo pairing introduced in 2014. The two rear-engined cars share a platform, and when the current Twingo is done for, Renault might want to part ways. In addition, Mercedes isn't willing to prop up Smart on its own, and there is a possibility that the entire Smart brand could be shuttered by 2026. A previous joint venture was the ForFour hatch co-developed with Mitsubishi, and despite the ForFour name living on in the current generation rear-engined car, the earlier FWD hatchback has quickly been forgotten. Not long ago, Smart presented its Forease open-top concept to give customers a glimpse of what future Smart cars would look like, but at its heart the Forease was still a current Smart dressed up with concept car details. The next-generation Mercedes-Benz A-Class is to be signed off in 2021 for a 2025 introduction, and it can be underpinned by a more flexible, fully scalable platform that could also serve to support a new entry-level Mercedes-Benz vehicle that could render the separate Smart brand pointless. Then there's Geely, who now owns nearly 10 percent of Daimler, and who is partnering with Daimler to launch a new "premium" ride-hailing venture in China. As Geely develops its mobility solutions, it is likely to keep an eye on Smart: Smart cars have been car-sharing staples around the world for quite a while, from users such as Car2Go. Automobile Magazine says that if a Smart is co-developed with Geely, it might suit the Chinese market well, but a global business case might be challenging. In any case, if Smart wants to survive beyond the current Renault partnership, the new model should be agreed upon quickly, and it must be based on a platform flexible enough to support full electric drive. Reportedly, there are now ongoing feasibility studies for a fully electric Daimler "U-Class," which would include a Smart-like three or five-door hatch with two wheelbase options, a ride-sharing shuttle with autonomous capabilities, and an urban delivery panel van. But Smart must justify itself for the upcoming decades, or the future Daimler products that occupy its niche will be wearing a three-pointed star instead.

Mercedes-Maybach Pullman is the luxury car for the discerning dictator

For decades, Mercedes-Benz and Mercedes-Maybach cars have been the ride of choice for leaders across the globe, presidents, ambassadors, dictators and despots alike. The Pullman model — a long-wheelbase six-seat variant — has been particularly popular with this select clientele. This week, the German automaker announced the latest version of the car, the Mercedes-Maybach Pullman S650. Essentially, this is a stretched version of the V12-powered Maybach with two rear-facing seats just behind the front row. Mercedes is calling this vis-a-vis seating. There's also a partitioning glass between the front seats and the rear cabin. This is of course to help prevent the chauffeur from learning and spilling any state secrets or plans for plans for secret moon bases. New for this model is a front-facing camera for rear-seat passengers. This allows occupants to watch for any oncoming obstacles, barricades or road blocks. Visually, there's no mistaking the Pullman for another Maybach or really anything else on the road. The car is 21.3-feet long, 4.5-feet longer than the standard Maybach or roughly the size of two and a half Smart Fortwo placed bumper-to-bumper. The requisite 20-inch 10-hole wheels are present and the standard pinstripe Maybach grille has been updated with a slightly new design. The car only comes in S650 trim, meaning it's powered by a 630 horsepower 6.0-liter twin-turbo V12. As expected, the Mercedes-Maybach Pullman isn't cheap. Orders have started, but be prepared to shell out at least $615,000 before adding any custom touches. Related Video: Featured Gallery 2019 Mercedes-Maybach Pullman View 10 Photos Image Credit: Daimler Design/Style Maybach Mercedes-Benz Luxury Special and Limited Editions Sedan mercedes-maybach mercedes-maybach pullman