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Mercedes S-Class Magic Body Control ad is clucking awesome

Tue, 24 Sep 2013

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).

It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.



By Brandon Turkus


See also: Race Recap: Singapore Grand Prix is about a safety car and submission, Mercedes was set to sell version of Nissan Titan, now Infiniti might instead, AMG-powered Aston Martins still years away.