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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

Jay Leno tells the story of his Mercedes Gullwing

With all the new and varied machinery stopping by Jay Leno's Garage on a regular basis, it would be all too easy to forget that the former talk show host has one of the largest and most enviable private collections of automobiles in the world. Leno has hundreds of vehicles at his disposal, but the real value of it all is at least as much about quality as it is quantity. Take this gem, for example. Sure, it's a little worse for wear, but it's got a nice patina to it – and it's a work in progress. One look is all it takes to know exactly what it is: a classic Mercedes-Benz 300SL, complete with Gullwing doors. "The McLaren F1 of its day," Jay calls it, and with good reason. Watch the video above to hear the story of the Gullwing he rescued from the desert and is slowly bringing back to life. Related Video: