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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Junkyard Gem: 1986 Lincoln Town Car

Ford's Lincoln Division applied the Town Car name (originally the Anglicized name for a coupe de ville horse-drawn carriage) to new cars beginning with the 1959 Continental, but it wasn't until the 1981 model year that the Town Car became a Lincoln model in its own right (earlier Town Cars were Continentals). Those boxy, sharp-edged Town Cars were built throughout the remainder of the 1980s and sold well, but they're almost extinct today. Here's one of those cars, found in a Denver-area self-service yard recently. The Town Car was built from the 1981 through 2011 model years, with a complete redesign for 1990 that kept the same chassis but added a less angular body and rear air suspension. In 1998, the Town Car got the full "whale" body treatment seen on its Ford Crown Victoria and Mercury Grand Marquis siblings, and production of that version continued until the end. In China, Hongqi built a version badged as the CA7460 Qijian. All 1981-2011 Town Cars lived on the versatile and sturdy body-on-frame Panther platform. For a 1970s design, the Panther stayed relevant for a surprisingly long time. This car was closely related to the Ford LTD Crown Victoria and Mercury Grand Marquis, not to mention the Continental Mark VI. The interior is full of "wood-tone appliques" and the gauges come straight from mid-1970s Lincoln-Mercury products. These "twin comfort lounge" seats were just as comfy as they look here, and the Nearly Velour™ fabric just needs a cleaning to be in like-new condition. Of course, the optional Cartier package had much classier upholstery. You'll find one in every car. You'll see. Every 1980s Town Car had some sort of padded vinyl roof as standard equipment. This roof has not fared well beneath the Colorado sun. It's a shame that opera lights have gone out of fashion. Every 1981-1990 Town Car got a 302-cubic-inch (5.0-liter) Windsor V8 under the hood. 1986 was the first year that electronic fuel injection replaced carburetors in the Town Car; this engine was rated at 150 horsepower and 270 pound-feet. The jarring mashup of typefaces on the HVAC and radio controls of mid-1980s Fords always makes me uncomfortable. This car has the optional "wire-style" hubcaps, which cost an extra $341 (about $920 in 2022 dollars). Several flavors of aluminum wheels were available on the '86 Town Car, but no true wire wheels. The MSRP on this car was $20,764, or about $56,130 today. The Cartier Edition would set you back $25,235 ($68,215 now).

How the demise of Lincoln's Town Car has kick-started a limo revolution

The deaths of the Ford Crown Victoria and the Lincoln Town Car have meant overhauls of three high-profile American fleets: police, taxi and livery car. Just as police fleets are more open to considering other options and a Nissan van is the new face of the NYC taxi, livery car companies are looking at replacements for the Town Car beyond The Blue Oval. Ford, via Lincoln, has made an MKT Town Car (pictured), but an article in the Detroit News claims "it has failed to win over most of the big limousine companies." The upstarts trying to move in include livery and limo editions of the Cadillac XTS, and livery specifications of the Toyota Avalon and Chrysler 300.
Each of those challengers, however, faces challenges. The Town Car was a workhorse, American, rear-wheel-drive sedan with plenty of rear legroom. Cadillac has been in the livery space before but with decontented models that were about selling the brand, not its luxury. It is taking the opposite approach with the XTS, pointing out that its livery edition is "contented in the upper half of the XTS range." Still, the CEO of Michigan's largest livery company says "it's quite a bit smaller than what we're used to," and he also prefers rear-wheel drive.
The Chrysler 300 is rear-wheel drive, and American, which matters to some companies, but Chrysler hasn't yet revealed the livery package for it. The livery Avalon marks Toyota's first time getting into that business in the US, a natural step after having done so well with taxi clients and with the Town Car out of the way. Still, the livery client is a different to taxi buyers, so the Avalon could face other soft-touch hurdles.