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Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Ford 2Q profit drops 86% as it restructures overseas

DEARBORN, Mich. (AP) — Ford's net profit tumbled 86% in the second quarter due largely to restructuring costs in Europe and South America. Net income for the April-through-June period dropped to $148 million, or 4 cents per share. Without the charges the company made 28 cents per share. Revenue was flat at $38.9 billion. On average, analysts surveyed by FactSet expected earnings 31 cents per share on revenue of $38.49 billion. Chief Financial Officer Tim Stone says the company had charges of $1.2 billion as it moved to close factories in Europe and South America. He says Ford already is seeing an impact from its global fitness measures that included a reduction of 7,000 white-collar workers. Ford, which released numbers after the markets closed Wednesday, says its results include a $181 million valuation loss on an investment in a software company, trimming 4 cents off adjusted earnings per share. Its stock fell 6.3% in after-hours trading to $9.68. Stone said Ford is in the early stages of its restructuring, but already is seeing improvement in some regions. Free cash flow also improved by 80% to $2.1 billion in the first half of the year, he said. "We're already starting to see some early benefits," he said. "A lot of work to do." The company expects improvement in the second half of the year as more new big SUVs hit dealerships and more of the restructuring takes hold. Ford on Wednesday forecast pretax adjusted earnings of $7 billion to $7.5 billion for all of 2019, compared with $7 billion last year. The company previously had only said that pretax earnings would improve. Full-year adjusted earnings per share are forecast to be $1.20 to $1.35, up from $1.30 in 2018. Previously it did not give per-share guidance. Ford's U.S. sales fell nearly 5% in the second quarter, according to the Edmunds.com auto pricing site, as the company exited most of its passenger car business. But Stone said sales of the new Ford Ranger small pickup offset much of that as its share of the small truck segment rose 14%. Edmunds, which provides content for The Associated Press, said Ford's average vehicle sale price rose 2.8% to $41,328 during the quarter. In North America, Ford's biggest profit center, pretax earnings fell 3% to just under $1.7 billion, which the company blamed on switching its Chicago factory to build new versions of midsize SUVs.

2019 Lincoln Navigator gets slight price hikes, crosses six-figure mark

As of the end of June this year, all-new Lincoln Navigator sales are up by triple digits over last year. No wonder, as Lincoln's flagship has impressed us on both our initial drive and again recently on a 900-mile road trip. Even if numbers slump some between now and the end of the year, the full-sized luxury SUV should achieve sales not seen since 2007, when it sold 24,050 units. That would help explain why the Navigator's already had one price increase this year, in June, when MSRPs across the range went up $500 and the destination charge rose another $100. According to order guides, prices for the 2019 model year will go up even more. The entry-level Premiere trim gets bumped by another $650, while the Reserve trim climbs by $3,500. After the $1,295 destination fee, the 2019 Navigator Premiere starts $74,500, and the Select trim rises by $1,000 to $78,850. Neither of those trims add additional equipment to offset the additional cost. The Reserve price hike to $86,500 does capture the cost of the Technology Package, which will come standard. On the 2018 Navigator, that package, which bundles aids like adaptive cruise control and autonomous emergency braking, is a $2,640 option, so the net price jump for the trim is $860. The Black Label price drifts upward by $2,190 to $97,690, but the 2019 models will throw in 30-way power seats as standard. Those thrones being a $1,250 option on 2018 models, the net increase is then $940. The long-wheelbase L models will all go up by the same amount as their non-L counterparts, which puts the Navigator over the $100K mark for the first time; the 2019 Black Label L will need $100,890 to put in a suitable driveway. That's just $700 less than the list price of the 2019 Cadillac Escalade ESV Premium, but Cadillac incentives mean the Lincoln would actually cost thousands more. Lease prices have gone skyward, too. Cars Direct found that in the middle of this year, the average monthly cost for a 36-month lease in California was $1,023, a $131 increase compared to lease prices in February. Two months later, the average monthly cost in California has gone up another eight dollars, to $1,031. That's only $14 less per month than the lease for an Escalade Luxury, even though the Cadillac has a list price $9,500 higher. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.