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Lincoln reignites the Navigator with bold concept

The Lincoln Navigator's demise has been greatly exaggerated, and nearly 20 years after it first revolutionized the luxury segment, a new generation of the iconic sport-utility vehicle will again point the way forward for the brand. Previewed by a concept at the New York Auto Show, the new Navigator will hit showrooms next year joining the much-anticipated Continental sedan as Lincoln's twin flagships. The concept is "a very strong" hint of what the production Navigator will look like, Lincoln president Kumar Galhotra said. He's referring to the general appearance of the tall concept, which is confident, creased, and a bit reminiscent of a Range Rover. There are huge wheels, lots of chrome, and "Navigator" spelled out in blocked capital letters over the fender vents. It runs a 3.5-liter EcoBoost V6 making 400 horsepower and will ride on a new chassis, though Galhotra wouldn't offer more details. Oh, and it has gullwing doors. The crowd audibly oohed and aahed when that feature was demonstrated at a preview event in New York, but those are purely for show. They won't be on the production model, Galhotra said, and they're meant to demonstrate the spacious cabin. "The nature of the vehicle is very important ... and it's a great way to showcase that interior," he said. The inside of the concept is an interesting place. It has a rear cargo area that doubles as a closet, complete with shelves that make up a wardrobe management system, and there's a rail running down the middle of the passenger area. A multi-level running board cascades forward when the gullwing doors open, and the six seats are adjustable 30 ways. There are also wifi-equipped touchscreen monitors mounted in the seat backs. Inside and out, the Navigator carries a nautical vibe. It's covered in a soft shade of blue paint, while the interior has blue leather and teak accents. The Navigator concept features some of Ford's semi-autonomous technology, including pre-collision assist with pedestrian detection. The radar-and-camera-based system will look for obstacles in the vehicle's path, warn the driver, and then brake if needed. It also has a 360-degree camera and lane-keeping assist. Look for all of this on the production model. Launched in 1997, the Navigator is one of the original all-American large luxury SUVs – the Cadillac Escalade didn't arrive until 1999.

Lincoln Nautilus, Ford Edge latest prediction: Production ends in July 2024

In June, Auto Forecast Solutions put out a report compiled by its vice president of global forecasting, Sam Fiorani. One item in the report covered how Fiorani had heard from "multiple sources" that Ford shut down the program to replace the Edge crossover in 2023. Assuming this came to pass, with the Lincoln Nautilus based on the Edge, the inference is that the Nautilus would retire at or around the same time. Ford's response to media queries about the report was either "No comment" or PR-speak deflection. Lincoln's statement on the matter to Motor1, a crafty non-answer, was, "The Nautilus plays and will continue to play an important role in Lincoln’s growing SUV portfolio which includes the Corsair, Aviator and Navigator. Lincoln is investing in growth segments like SUVs and we have no plans to exit the segment." It's possible Lincoln has no plans to leave the segment, but the Nautilus might, according to a fresh, unsourced report in Ford Authority. The site claims the Nautilus will end production at the Oakville Assembly Plant in Ontario, Canada, in July 2024.  Again, we can't know how much, if any of this, is true. But we're zeroing in on a timeline for the potential end of the Edge and Nautilus in the U.S. Those are the only two products Oakville currently builds, and when the Canadian union Unifor asked Ford about the reports in June, Ford couldn't offer union reps anything concrete or reassuring. The Detroit News quoted Unifor chief Jerry Dias as saying of the automaker, "There is no question, they are going through a major evaluation of their portfolio, based on a whole host of things."   We could be seeing one of the earlier theories for Edge's potential demise coming true. Some analysts suspect Ford could be pruning its crossover lineup because it has too many similarly-sized offerings at the moment, the Edge hasn't met its sales targets in Europe, and more compact crossovers are on the way that could bring better street cred if they're associated with the Bronco or Bronco Sport. Unifor and Ford are now in negotiations over a new contract, so it's possible we'll get more clarity in the next month or so about Ford's plans and what will come of Oakville and its roughly 4,000 workers. If Ford walks away from the assembly plant, it will only have two engine plants left in Canada, and no vehicle assembly north of the border for the first time in about a century.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...