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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini shows off 2023 Huracan 60th Anniversary models at Fashion Week

As promised, Lamborghini pulled back the covers on its run of 60th anniversary Huracans. The three trims, Super Trofeo Omologata (STO), Tecnica, and EVO Spyder each come in two fashion-influenced colorways, and each will come in a run of 60 units for a total of 180 produced. The STO is inspired by sportwear and the athletic team kit. The first version comes in various shades of blue over black, the second version in gray over black. The Huracan Tecnica looks to motorsports liveries and the Italian flag, one variant in gray over black and red, the other in white with green stripes over black. The droptop EVO Spyder is a remix of the other two, available in either blue and white over black, or green with white strips over black. Of note, CEO Stephan Winkelmann said "The special editions of the Huracan not only celebrate the 60th anniversary of our brand, but also give our customers maybe the last chance to purchase an otherwise sold-out V10-powered Lamborghini." We think "maybe" is an important word in this sentence. The high-riding Sterrato only got 1,499 units that disappeared faster than wet cotton candy. The standard Huracan is sold out through 2024, as is everything else coming out the Sant'Agata Bolognese factory. Yet the Huracan successor isn't due until the end of 2024, according to a Road & Track report. Eighteen months that will include the afterglow of a huge birthday year is a long time to go without one-third of the lineup, especially at a company that loves — and succeeds so well at — special editions. As for that successor, about the only agreement among rumors is that the chassis be a modified version of the platform created for the flagship Revuelto. Car magazine says the hybrid V12's carbon-heavy "monofuselage" will be reworked with aluminum to lower the price. As recently as last November, some pubs said they expected Lamborghini to stick with a V10, Auto Express writing about Lamborghini technical officer Rouven Mohr saying, "[the new car is] not a range-oriented hybrid and there will be no kind of downsizing," the mag saying Mohr conveyed the sentiment "that itÂ’s against LamborghiniÂ’s philosophy to reduce the engine size and then 'compensate' with electrification as some rivals have done."  A twin-turbo hybrid V8 has come up more recently, this engine being of Lamborghini's design. No longer having a corporate sibling in the Volkswagen Group stable to share V10 hybrid costs and upkeep with, a hybrid V8 makes much more sense.

Gumball team creates Lamborghini-powered Batmobile

Look, whatever you think of the Gumball 3000 Rally, it does attract some spectacular machinery. High-end supercars and modded monsters are the norm, but occasionally, something really special pops up. Like the Batmobile. Okay, so this isn't exactly the Batmobile, but the Dark Knight's wheels clearly served as the inspiration for this brute. It comes from Team Galag, one of the many groups that contest the globe-trotting Gumball. This car has had very real, very talented hands on it during development. According to the video, the lead engineer spent 15 years at Sweden's Koenigsegg, which might explain the lovely detail on the carbon-fiber body. The fixed wheel covers are impressive but disorienting, making it look like the car just hovers over the road. Underneath all that carbon fiber sits a thumping 5.2-liter V10, borrowed from a Lamborghini Gallardo. This might be the only application where this engine is underwhelming – look at that body, and then listen to the engine. It just feels a little mismatched for such a wild looking car. Still, the work here is impressive. Now, if only it can get through this year's Gumball without crashing... Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Mr JWW via YouTube Aftermarket Lamborghini Videos gumball 3000