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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Novitec Torado takes a stab at improving the Lamborghini Aventador [w/video]

Novitec has finished its tuning program for the Lamborghini Aventador, and it has called the mean-looking finished product, Torado. It looks like it wants to take the pedestrian sinisterness of the Aventador into an otherworldly rage, with carbon fiber vents, spoilers and protrusions lining the body from front to back.
Novitec says it's still good for daily use, even with four different stages of power tune and a fifth out-of-the-ballpark injection called "Bi-Kompressor." The power bumps start at 722 horsepower and 519 pound-feet and go up to 969 hp and 672 lb-ft with the bi-kompressor. The exhaust systems included in those packages are also good for shaving around 20 kilos from the car's weight.
There's a short press release below with more on Novitec's work, and a video of the Torado in the wind tunnel.

Lamborghini Veneno makes North American debut

Love it or hate it, the Lamborghini Veneno is an incredible - and incredibly rare - car. With Lamborghini committed to building just three examples of the Veneno, it's very likely that we'll only ever see this pre-production show car in our lifetime.
That doesn't mean we'll be any less excited about laying our eyes on this fine example of the world's most-expensive production car, which we recently did as the Veneno made its US debut at the Quail Motorsports Gathering. Now that we see it again, it might look even better under the California sun than it did the last time we saw it under the bright lights of the Geneva Motor Show. Now, if we could just find the keys...