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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Infiniti Formula One-inspired Q60 Project Black S has been canned

Infiniti gave enthusiasts a preview of what a high-performance hybrid coupe equipped with Formula One-derived technology could look like when it released the Q60-based Black S concept in 2017. While executives hinted the 563-horsepower model could reach production sooner rather than later, the company confirmed it's been axed. Industry trade journal Automotive News learned the concept was consigned to the automotive attic from an Infiniti spokesman. He pointed out the design study "continues to inspire us," but he didn't explain why the Black S won't reach production. We're not surprised by the decision, though. It was a complex, eye-wateringly expensive version of a slow-selling model unveiled in 2015. Making the numbers add up was likely easier said than done.  Interestingly, many Infiniti dealers didn't want the Black S. "In today's market, a premium Japanese performance coupe has to be very low volume. Anything that Infiniti produces for its dealers, we want it to be a volume product. We're not really in the racing business. I would much rather see something like the QX60. That's a volume vehicle, that's where this company needs to go," opined Ed Lennon, the chairman of the Infiniti National Dealer Advisory Board, in an interview with Automotive News. Unveiled at the 2017 edition of the Geneva auto show, and presented again the following year in Paris, the Black S was powered by a gasoline-electric hybrid drivetrain built around the twin-turbocharged, 3.0-liter V6 that powers the Q60 Red Sport 400. It worked with three motor-generator units similar to the ones found in the Kinetic Energy Recovery System (KERS) fitted to Formula One cars. One spun the rear wheels, and the others were connected to the turbochargers to eliminate lag and deliver instant boost. Infiniti quoted a sub-four-second sprint to 60 mph. Hybrid technology adds weight, and Formula One-like components are no exception. Infiniti noted the drivetrain weighed 441 pounds more than the Red Sport 400's V6. Had it been built, the Black S would have relied extensively on carbon fiber to keep weight in check, and it would have offered a 50/50 weight distribution. Much has changed since 2017, however. Roland Krueger, the former Infiniti CEO who championed the project, left the company in January 2019 to lead Dyson's ill-fated automotive unit. Infiniti announced plans to exit the European market later that year, and it ended its participation in Formula One in 2020.

Infiniti Prototype 10 single-seat speedster unveiled at Pebble Beach

PEBBLE BEACH, Calif. — Infiniti's new Prototype 10 takes inspiration from last year's Prototype 9 concept, but instead of minimal bodywork and open wheels, adopts the long and sinuous profile of classic speedsters of the past. And the concept's electric powertrain hints at the Japanese automaker's future. Infiniti says that all new production models from 2021 onward will have some sort of electrification, spread across pure battery-electric vehicles, parallel hybrids and e-POWER series hybrid powertrains. The overall shape of the Infiniti Prototype 10 recalls classic race cars like the 1950s-era Jaguar C- and D-Types. There's virtually zero wind protection for the single passenger, but there's a prominent headrest that incorporates a fin-shaped aero element. Air intakes are plentiful and festooned with close-set vertical bars that remind us of last year's Prototype 9 concept. There are lots of striking details in the Prototype 10's flowing bodywork. Slim, almost slit-like lights up front sit below the level of an Infiniti logo highlighted by negative space. In profile, a virtual line cuts across the vehicle front to rear. We look forward to seeing how some of these elements are incorporated into future production vehicles from Infiniti. View 17 Photos We don't have any details on what's actually powering the Prototype 10 as its sits, other than the fact that it's electric, of course. But we do know that the concept uses Infiniti's steer-by-wire Direct Adaptive Steering system. We can also see that the interior compartment is minimalist in design, clearly in an effort to keep the driver's focus firmly on the road ahead. Though much of the commentary surrounding the Prototype 10 will undoubtedly be about its radical bodywork, it may be the vehicle's chassis that is most relevant to Infiniti's production electric vehicle plans. The company describes the Prototype 10's chassis as rigid, modular and flexible with a flat floor and says such a platform would underpin its future electrified vehicles, including sedans, SUVs and sportscars. Stay tuned for more on the Infiniti Prototype 10 as we meander the remainder of Monterey Car Week here in California. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.