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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2023 Detroit Auto Show Editors' Rankings

The 2023 Detroit Auto Show was back in its traditional location, though in its fall spot in the calendar, and it was another pretty quiet event. By our count, only five new models, or model lines, were revealed and brought to the floor; all of which came from Detroit's own car companies. Still, some of them were quite significant, and the types were diverse. Naturally, we also had our favorites. So take a look to see how we ranked the reveals of the Detroit Auto Show. 2025 Cadillac CT5 View 15 Photos 5. 2025 Cadillac CT5 The refresh for the 2025 Cadillac CT5 is no great revelation, because it doesn’t have to be. An already solid, attractive design means only light tweaks were made to its appearance, and the new front fascia and redesigned lights just make the CT5 just that much more aggressive. So what was missing from the current model? Apparently, the answer was a gorgeous 33-inch curved LED display serving as both infotainment and instrument cluster. It has touchscreen capability to both the right and left sides of the steering wheel, and provides 9K resolution. Update some of the safety and driver assist tech, and — boom — the CT5 is properly modernized. Now bring on the updated Blackwing. –Senior Editor, Green, John Snyder 2024 Jeep Gladiator Live View 10 Photos 4. 2024 Jeep Gladiator Jeep carved out plenty of time for what is essentially a no-brainer mid-cycle refresh, but thereÂ’s one among us who is easily swayed: Me. I dumped the maximum number of points allotted on the 2024 Gladiator with only three words of explanation: "I like Jeeps." But this is kind of a big deal. The Gladiator pulled a lot of weight for Stellantis during the pandemic by providing an alternative to pickup buyers while Ram dealers were scraping the bottom of the supply barrel. To be fair, we're probably giving the Gladiator a bit of advance credit here for its promise to deliver a 4xe variant in 2025, but who else is talking about their PHEV pickup plans? Your move, Ford. –Associate Editor Byron Hurd. 2024 GMC Acadia AT4 View 17 Photos 3. 2024 GMC Acadia The 2024 GMC Acadia is the one reveal from this yearÂ’s Detroit Auto Show that was actually a totally new vehicle, and as far as three-row SUVs go, GMC aced it. The exterior has its own personality separate from its Chevrolet Traverse twin. Its AT4 trim is legit with more ground clearance, a torque-vectoring rear diff and sweet orange marker lights on the fenders.

NHTSA opens safety investigations into Toyota, GM and Honda crossovers

The National Highway Traffic Safety Administration is evidently keeping itself very busy these days, as the federal agency has just announced it is launching or renewing investigations into Toyota, Honda and General Motors crossovers.
2006-2008 model year Toyota RAV4 crossovers are under review for allegations of rear tie-rod rust which can result in failure. NHTSA also said it is probing some 35 complaints about 2005 Honda Pilot models with inappropriate activation of the vehicles' stability control system. The alleged malfunction can cause the vehicles to slow down or stop in bad unsafe situations. At the moment, NHTSA is reviewing a petition regarding the Pilot issue, a move that will determine whether it needs to open a full-blown investigation.
In addition, Saturn Outlook and GMC Acadia three-row crossovers built in 2007-2009 are getting looked at for "loss of low beam headlamp" function. One complainant said the wiring in his Outlook overheated and melted. NHTSA says it has received 415 complaints about the problem and a GM spokesman confirmed that the automaker already started a "Customer Satisfaction Program" in December to address the issue.